Matteo Franceschetti, Co-Founder and CEO @ Eight Sleep, discusses the challenges of solving sleep, his playbook for hiring, hardest round to raise, and the impact of sleep data on preventative health.

Matteo Franceschetti and Alexandra Zatarain are the co-founded Eight Sleep, the world’s first ever sleep fitness company. They’re on a mission to fuel human potential through optimal sleep with their product the Pod - a sensor layer that tracks and improves your sleep by dynamically heating or cooling the temperature of your bed based on your sleep stages. Matteo grew up in Italy and started his career as a Lawyer but soon quit his job at a law firm when his first business started to take off. Alex grew up in Tijuana and was named as one of Forbes 30 Under 30 in 2017. She met Matteo in San Fransisco and left her job in New York to join Matteo’s company and later develop the smart mattresses as Eight Sleep. Through backing and funding Eight Sleep is now worth $500 million and is currently used by pro athletes and top performers across multiple industries and was recognized as one of TIME's Best Inventions. In the conversation we talk about how to take care of your sleep through exercise, nutrition and thermoregulation, their experiences building the first ever sleep fitness company and advice for entrepreneurs. Enjoy! Sponsored by Heights - go to https://www.yourheights.com and use the code Ali15 at checkout to get an extra 15% off your first quarterly subscription.Sponsored by Shortform - go to https://www.shortform.com/deepdive to get 20% off the annual premium subscription.📚Check out my New York Times Bestselling book Feel-Good Productivity!Amazon Website(00:00) Disclaimer (00:22) Intro (02:07) Your background and 8Sleep origin story(18:20) The 80/20 of sleep (31:39) What is thermoregulation?(34:34) The 80/20 of exercise (37:40) The 80/20 of nutrition(40:48) What is sleep fitness?(44:37) How do your devices detect illness?(52:01) There’s a billion people in the world with sleep apnea(58:39) The stages of sleep and why they matter(01:07:00) The 8sleep pod 3 cover  (01:08:48) How is HRV reflective of stress?(01:17:56) Tips for aspiring entrepreneurs(01:29:05) What makes an A-player?(01:35:05) Leadership advice(01:37:55) Going into business with your spouse(01:41:33) Book recommendations🔗 CONNECT WITH MATTEO & ALEX 🎁 Matteo and Alex have generously offered $250 off the Pod 3 Cover with the code DEEPDIVE250, offer ends 31/12/23. 🎥 YouTube Channel💻 Website📸  Instagram🐦  Twitter🔗 CONNECT WITH ALI🔔 Sign up to my Camera Confidence Course🎥 YouTube Channel💻 Website📸  Instagram🐦  Twitter👥 LinkedinFind the show notes and the transcript on the website: https://aliabdaal.com/podcast/Leave a reviewIf you enjoy listening to the podcast, please do leave a 5-star review on Apple Podcasts - even one line helps! You can also Tweet @AliAbdaal with any feedback, thoughts from the lessons you've learnt from the episodes and we can thank you personally for tuning in 🙏Want to start your own podcast? We use Transistor! https://go.aliabdaal.com/transistorCheck out the episode on the Deep Dive YouTube Channel.See privacy policy at https://transistor.fm/privacy

Michael Rubino, the Mold Medic, shares eye-opening insights about the hidden dangers of mold and how to tackle dust in your home. Ryan Blaser reveals the alarming truths about environmental toxins like EMFs and VOCs that could be lurking in your living space. Matteo Franceschetti discusses how your home setup might be sabotaging your sleep and offers transformative tips for optimizing your environment. Together, they provide essential strategies for enhancing indoor air quality and overall health.

Eight Sleep sponsored this podcast.IN THIS EPISODE OF THE HUMAN UPGRADE™… you’ll learn about the intimate relationship between performance and sleep and how you can hack both with a combination of tech and lifestyle. Matteo Franceschetti joins the show to talk about high performance—something he experienced in athletics, business and life. He was a competitive athlete in his native Italy and a race car driver across Europe. He started two clean-tech companies on two continents. He also worked at the top tier of the international legal worldThe one thing he didn’t excel at was sleep. So, he co-founded Eight Sleep nearly a decade ago to hack sleep in all the ways that fuel human potential, performance and energy.Eight Sleep mattress and mattress pad technology redesign sleep with AI and machine learning models to track your nighttime biosignals. It’s a technology that’s catching the attention of professional athletes in sports like snowboarding, CrossFit, Formula One, and many more.SPECIAL OFFER FOR THE HUMAN UPGRADE LISTENERS: Go to https://www.eightsleep.com/dave/ to get up to $450 off a Sleep Fit Holiday Bundle that includes the Pod 3 Cover. This is a limited-time offer. Eight Sleep currently ships within the USA, Canada, the UK, Australia and select countries in the EU.Watch this episode on YouTube!WE APPRECIATE OUR PARTNERS. CHECK THEM OUT! Mattress Temperature Tech: https://www.eightsleep.com/dave, use code dave to save $250 on the Pod ProA Cleaner Nicotine Alternative: https://lucy.co, use code DAVE20 for 20% off your first order of pouches, gums or lozengesShield Yourself from EMFs: https://quantumupgrade.io, use code DAVE to get a two-week free trialSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matteo Franceschetti, Founder and CEO of Eight Sleep, shares his inspiring journey from athlete to sleep tech innovator. He discusses how customer feedback guided the development of their transformative Pod, enhancing sleep quality and performance. Matteo opens up about the challenges of scaling a hardware startup and the essential role of a resilient team. He emphasizes the importance of innovation in sleep technology and explores its future impact on wellness, revealing the life-changing effects of optimized sleep.

Matteo Franceschetti, founder of Eight Sleep, discusses optimal sleep routines, AI analyzing sleep data for health predictions, and personalized sleep strategies. Topics include body temperature control, light and supplements for better sleep, impact of alcohol and diet on sleep quality, protein absorption, and future sleep technology.

Matteo Franceschetti, CEO of Eight Sleep, discusses the advantages of building a company in Miami, the growth of the entrepreneurship community there, and the future of sleep technology. They also touch on nutrition and sleep for athletes, branding strategies, and the challenges of pitching hardware startups to investors.

Matteo Franceschetti, co-founder and CEO of Eight Sleep, shares expert insights on sleep optimization. He discusses the three pillars of health: nutrition, workout, and sleep. Listeners learn practical tips for deeper sleep and optimal performance, including the impact of caffeine and alcohol. Matteo explores common sleep mistakes and gender differences in sleep needs. He emphasizes the importance of consistency, environment, and specialized technology for better sleep quality, empowering athletes to enhance their performance through proper rest.

Matteo Franceschetti, cofounder and CEO of Eight Sleep, shares the secrets behind optimizing sleep for peak performance. He highlights the importance of temperature regulation and dispels common sleep myths. The conversation dives into enhancing energy through diet, focusing on intermittent fasting and healthy eating habits. Franceschetti also emphasizes the role of structured workout plans in fitness and discusses a regret minimization framework for a fulfilling life. Finally, he underscores the value of perseverance and building personal connections to thrive.

My guest today is Matteo Franceschetti, the founder and CEO of Eight Sleep, a smart mattress company. I’m a customer of Eight Sleep and this was one of the most unique founder conversations I’ve had on the show, in both the focus on the product and the exploration of sleep. We talk about which biometrics matter, how hard it is to start a hardware company and launch manufacturing overseas, how Matteo manages his own sleep, and the massive potential for preventative health companies like Eight Sleep may have in the future. I hope you enjoy this conversation with Matteo Franceschetti.  For the full show notes, transcript, and links to mentioned content, check out the episode page here.-----Founder's Field Guide is a property of Colossus Inc. For more episodes of Founder's Field Guide, visit joincolossus.com/episodes.    Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.Follow us on Twitter: @patrick_oshag | @JoinColossus Show Notes[00:02:36] - [First question] - Origins of the Eight Sleep business[00:03:21] - Designing and testing the original product[00:04:17] - Goal of the product[00:05:19] - How temperature can improve sleep[00:06:28] - Accuracy of the sensors in this product[00:08:30] - Valuable inputs for health that they measure, HRV (heart rate variability)[00:09:59] - Amount of research on the variables they measure and impact on health[00:11:45] - Hardest data for them to measure in their mattress[00:14:03] - Early challenges to launching the business[00:15:27] - Lessons from the early manufacturing process[00:16:50] - Working through the potential business models[00:17:56] - Goal of less sleep and reducing light sleep[00:19:45] - Behavior changes he’s made as a result of understanding his sleep more[00:21:08] - How alcohol/caffeine impacts sleep[00:22:01] - How food impacts sleep[00:23:01] - Why glucose spikes are bad for sleep[00:23:40] - Challenges in the business after the crowdfunding stage[00:25:34] - Marketing lessons from a high price point and infrequently purchased product[00:26:42] - Most exciting day in the researching phase[00:27:48] - Turning an infrequent purchase into a frequent sale[00:28:54] - What it’s like to work with his wife[00:30:03] - Future of the quantified self-movement[00:31:23] - The hardest challenge in the business[00:32:13] - Most valuable things he’s learned as a fan of Formula 1 racing[00:33:41] - Future of the mattress business[00:35:28] - Other businesses he has learned from[00:36:40] - Lessons from the data part of the business[00:38:26] - Collecting more data from their customers without being intrusive[00:39:56] - What he’s learned through Apple Health [00:41:39] - What has him excited for the long term future of Eight Sleep[00:42:32] - Kindest thing anyone has done for him