The World’s First Sleep Fitness Company Founders On Optimising Your Sleep - Eight Sleep
Dec 8, 2022
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Matteo Franceschetti, the co-founder and CEO of Eight Sleep, and Alexandra Zatarain, a Forbes 30 Under 30 honoree, dive into the transformative world of sleep fitness. They discuss how their innovative Pod device enhances sleep through temperature regulation tailored to individual sleep stages. Their journey from traditional careers to entrepreneurs emphasizes overcoming challenges in launching a tech-powered sleep solution. They also explore the critical link between sleep, nutrition, and athletic performance, revealing how small changes can greatly improve health and productivity.
Sleep fitness focuses on optimizing sleep quality like physical fitness.
Advanced sleep tracking technology provides insights into heart rate and health metrics.
Monitoring heart rate variation during sleep aids in assessing overall well-being.
Integration of technology with health monitoring enhances personalized healthcare.
Challenges in scaling a company include maintaining culture and hiring the right individuals.
Establishing boundaries in spousal business partnerships is crucial for work-life balance.
Deep dives
Focusing on Sleep Fitness
Sleep fitness is the concept of prioritizing and optimizing sleep quality just like physical fitness. The approach involves constantly working on improving your sleep health, similar to maintaining physical well-being. It aims to shift the perspective from viewing sleep only in the context of illness to understanding what it means to be healthy in sleep.
Innovative Sleep Tracking Technology
The podcast episode introduces innovative sleep tracking technology that goes beyond traditional wearables. By integrating sensors into the bed, the device tracks metrics like heart rate with 99% accuracy, rivaling medical-grade devices. The technology empowers individuals to monitor their biometrics at home, providing insights into cardiovascular health and stress levels.
Utilizing Heart Rate Data for Health Monitoring
Tracking heart rate during sleep offers valuable insights into an individual's health. Changes in heart rate can indicate potential sickness or stress levels. The focus on heart rate variability serves as a proxy for restfulness and stress, allowing users to better understand their cardiovascular health and overall well-being.
Future of Personalized Health Monitoring
The integration of advanced technology with health monitoring devices signals a shift towards personalized healthcare. Collecting biometric data daily enables individuals to track trends, predict potential health issues, and share comprehensive health snapshots with medical professionals. The convergence of consumer and medical devices promises a future where data-driven health monitoring revolutionizes personalized healthcare.
Challenges in Scaling a Company and Managing a Growing Team
Scaling a company and managing a growing team presents challenges related to maintaining culture, finding the right people, and balancing professional and personal dynamics. The importance of hiring individuals who align with the company's values is crucial, as well as seeking advice and mentorship from seasoned professionals to navigate the complexities of leadership.
Maintaining Work-Life Balance in a Spousal Business Partnership
In a spousal business partnership, establishing boundaries between personal and professional life is essential for a harmonious relationship. Using separate communication channels for personal and work-related discussions, setting time limits for work conversations, and respecting each other's work styles and problem-solving approaches helps maintain a healthy balance.
Key Books for Business and Leadership Insight
Recommendations for key books that have influenced business and leadership strategies include 'Shoe Dog' by Phil Knight, focusing on marketing and brand building, 'High Output Management' by Andy Grove for management principles, and 'Winning Every Day' by Bill Walsh for fundamental strategies in structuring a winning team. Other notable mentions include 'Icarus Deception' by Seth Godin and 'Meditations' by Marcus Aurelius for philosophical insights.
Emphasizing Mission-Driven Work Ethos for Employee Engagement
Encouraging a mission-driven work ethos where employees are aligned with the company's purpose and vision fosters a sense of engagement and passion within the team. Drawing inspiration from iconic companies like Nike and the strategies outlined in 'Winning Every Day' promotes a culture of excellence and commitment to achieving shared goals.
Balancing the Pursuit of Big Goals with Present-Moment Enjoyment
Striking a balance between pursuing long-term business objectives and enjoying the present moment involves aligning personal values with professional goals. Recognizing the impact of mission-driven work and creating a culture that values growth and clarity contributes to a fulfilling work environment.
Optimizing Sleep and Health Through Lifestyle Adjustments
Implementing lifestyle adjustments such as maintaining a consistent sleep schedule, incorporating interval training for physical activity, and prioritizing personal well-being contribute to overall health optimization. Utilizing technological innovations like the '8 Sleep' mattress for thermal regulation aids in improving sleep quality and performance.
Inspirational Insights for Entrepreneurship and Team Building
Drawing inspiration from successful leaders and applying key insights from renowned business figures such as Andy Grove and Bill Walsh enhances entrepreneurial strategies and team-building efforts. Implementing foundational principles from influential books and cultivating a culture of growth and performance drive business success.
Matteo Franceschetti and Alexandra Zatarain are the co-founded Eight Sleep, the world’s first ever sleep fitness company. They’re on a mission to fuel human potential through optimal sleep with their product the Pod - a sensor layer that tracks and improves your sleep by dynamically heating or cooling the temperature of your bed based on your sleep stages. Matteo grew up in Italy and started his career as a Lawyer but soon quit his job at a law firm when his first business started to take off. Alex grew up in Tijuana and was named as one of Forbes 30 Under 30 in 2017. She met Matteo in San Fransisco and left her job in New York to join Matteo’s company and later develop the smart mattresses as Eight Sleep. Through backing and funding Eight Sleep is now worth $500 million and is currently used by pro athletes and top performers across multiple industries and was recognized as one of TIME's Best Inventions. In the conversation we talk about how to take care of your sleep through exercise, nutrition and thermoregulation, their experiences building the first ever sleep fitness company and advice for entrepreneurs. Enjoy!
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(00:00) Disclaimer (00:22) Intro (02:07) Your background and 8Sleep origin story (18:20) The 80/20 of sleep (31:39) What is thermoregulation? (34:34) The 80/20 of exercise (37:40) The 80/20 of nutrition (40:48) What is sleep fitness? (44:37) How do your devices detect illness? (52:01) There’s a billion people in the world with sleep apnea (58:39) The stages of sleep and why they matter (01:07:00) The 8sleep pod 3 cover (01:08:48) How is HRV reflective of stress? (01:17:56) Tips for aspiring entrepreneurs (01:29:05) What makes an A-player? (01:35:05) Leadership advice (01:37:55) Going into business with your spouse (01:41:33) Book recommendations
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