Matteo Franceschetti and Alexandra Zatarain are the co-founded Eight Sleep, the world’s first ever sleep fitness company. They’re on a mission to fuel human potential through optimal sleep with their product the Pod - a sensor layer that tracks and improves your sleep by dynamically heating or cooling the temperature of your bed based on your sleep stages. Matteo grew up in Italy and started his career as a Lawyer but soon quit his job at a law firm when his first business started to take off. Alex grew up in Tijuana and was named as one of Forbes 30 Under 30 in 2017. She met Matteo in San Fransisco and left her job in New York to join Matteo’s company and later develop the smart mattresses as Eight Sleep. Through backing and funding Eight Sleep is now worth $500 million and is currently used by pro athletes and top performers across multiple industries and was recognized as one of TIME's Best Inventions. In the conversation we talk about how to take care of your sleep through exercise, nutrition and thermoregulation, their experiences building the first ever sleep fitness company and advice for entrepreneurs. Enjoy! Sponsored by Heights - go to https://www.yourheights.com and use the code Ali15 at checkout to get an extra 15% off your first quarterly subscription.Sponsored by Shortform - go to https://www.shortform.com/deepdive to get 20% off the annual premium subscription.📚Check out my New York Times Bestselling book Feel-Good Productivity!Amazon Website(00:00) Disclaimer (00:22) Intro (02:07) Your background and 8Sleep origin story(18:20) The 80/20 of sleep (31:39) What is thermoregulation?(34:34) The 80/20 of exercise (37:40) The 80/20 of nutrition(40:48) What is sleep fitness?(44:37) How do your devices detect illness?(52:01) There’s a billion people in the world with sleep apnea(58:39) The stages of sleep and why they matter(01:07:00) The 8sleep pod 3 cover  (01:08:48) How is HRV reflective of stress?(01:17:56) Tips for aspiring entrepreneurs(01:29:05) What makes an A-player?(01:35:05) Leadership advice(01:37:55) Going into business with your spouse(01:41:33) Book recommendations🔗 CONNECT WITH MATTEO & ALEX 🎁 Matteo and Alex have generously offered $250 off the Pod 3 Cover with the code DEEPDIVE250, offer ends 31/12/23. 🎥 YouTube Channel💻 Website📸  Instagram🐦  Twitter🔗 CONNECT WITH ALI🔔 Sign up to my Camera Confidence Course🎥 YouTube Channel💻 Website📸  Instagram🐦  Twitter👥 LinkedinFind the show notes and the transcript on the website: https://aliabdaal.com/podcast/Leave a reviewIf you enjoy listening to the podcast, please do leave a 5-star review on Apple Podcasts - even one line helps! You can also Tweet @AliAbdaal with any feedback, thoughts from the lessons you've learnt from the episodes and we can thank you personally for tuning in 🙏Want to start your own podcast? We use Transistor! https://go.aliabdaal.com/transistorCheck out the episode on the Deep Dive YouTube Channel.See privacy policy at https://transistor.fm/privacy

Alexandra Zatarain, Co-founder of Eight Sleep, talks about achieving product-market fit, building the brand, and scaling revenue. She discusses the challenges in integrating hardware, therapy, services, and analytics into their sleep technology products. The conversation also covers the importance of targeting a specific audience, navigating the startup journey with passion, and exploring customer segments and marketing challenges.

Alexandra Zatarain, co-founder of Eight Sleep, discusses the importance of consistent data for innovation, the competition and category creation in the sleep industry, and the benefits and challenges of working on a physical product. They also explore Eight Sleep's vision of the future of sleep fitness and the significance of sleep for overall health and longevity.