Alexandra Zatarain

Matteo Franceschetti, the co-founder and CEO of Eight Sleep, and Alexandra Zatarain, a Forbes 30 Under 30 honoree, dive into the transformative world of sleep fitness. They discuss how their innovative Pod device enhances sleep through temperature regulation tailored to individual sleep stages. Their journey from traditional careers to entrepreneurs emphasizes overcoming challenges in launching a tech-powered sleep solution. They also explore the critical link between sleep, nutrition, and athletic performance, revealing how small changes can greatly improve health and productivity.

Alexandra Zatarain, cofundadora de Eight Sleep y destacada en Forbes y Inc., comparte su experiencia en la creación de una marca innovadora en el mundo del sueño. Habla sobre su colaboración con Charles Leclerc y la importancia de construir relaciones con celebridades. También aborda cómo superar miedos personales y el desafío de planear su maternidad alrededor de un IPO. Además, explora la expansión internacional de su empresa y los aprendizajes sobre adaptarse a diferentes culturas de consumo.

Alexandra Zatarain, Co-founder of Eight Sleep, talks about achieving product-market fit, building the brand, and scaling revenue. She discusses the challenges in integrating hardware, therapy, services, and analytics into their sleep technology products. The conversation also covers the importance of targeting a specific audience, navigating the startup journey with passion, and exploring customer segments and marketing challenges.