
Entrepreneurial Thought Leaders (ETL)
Alexandra Zatarain (Eight Sleep) - Getting to Product-Market Fit
Jun 5, 2024
Alexandra Zatarain, Co-founder of Eight Sleep, talks about achieving product-market fit, building the brand, and scaling revenue. She discusses the challenges in integrating hardware, therapy, services, and analytics into their sleep technology products. The conversation also covers the importance of targeting a specific audience, navigating the startup journey with passion, and exploring customer segments and marketing challenges.
49:28
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Quick takeaways
- 8 Sleep focuses on innovative technology products to enhance sleep quality through temperature regulation and personalized sleep environments.
- Continuous innovation and iterative prototyping are essential for 8 Sleep to deliver high-quality products that address real-world sleep challenges.
Deep dives
Innovating Sleep Health with 8 Sleep
8 Sleep, a company dedicated to sleep fitness, was founded with a vision to redefine the importance of sleep. Alexandra Zatarain, the co-founder, highlights the company's mission to improve sleep quality through innovative technology products. With a focus on temperature regulation and personalized sleep environments, 8 Sleep aims to enhance overall well-being and performance through better sleep.
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