The Information's TITV AI Content Licensing, Autonomous Robot Secret, Beehiiv's Creator Growth, Sleep Fitness | Aug 19, 2025
19 snips
Aug 19, 2025 
Tyler Denk, CEO of Beehiiv, a platform revolutionizing newsletter monetization, shares insights on the evolving landscape of content licensing in the age of AI. He discusses the shift from flat fees to usage-based models for publishers. Matteo Franceschetti, Co-founder of Eight Sleep, reveals the incredible advancements in sleep technology, including their AI-infused mattresses. The duo also highlights the balance between robotics and human collaboration, emphasizing how automation can enhance rather than replace human roles in various sectors.
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Publishers Pivot To Usage-Based AI Fees
- Publishers are shifting from flat-fee AI licensing to usage-based deals as AI crawls and chatbot grounding increase.
- Usage pricing aligns ongoing value exchange and can become recurring revenue for publishers.
IAB Tech Lab Shapes AI Monetization Standards
- The IAB Tech Lab sets technical standards and is expanding into monetization models for generative AI.
- Industry standards groups can shape how publishers and AI firms align incentives.
Flat Fees Varied Widely And Now Face Scrutiny
- Initial flat-fee deals ranged widely from low single-digit millions to tens of millions annually.
- Publishers now question fairness given AI firms' large revenues and increasing reliance on publisher content.