Mark Fisher

Michael Boyle, a veteran strength and conditioning coach, shares invaluable tips on mastering Nordic exercises and avoiding common pitfalls. He discusses a step-by-step progression plan that emphasizes perfect posture and core engagement for optimal performance. Additionally, Boyle delves into deadlift techniques and unilateral hip lifts, highlighting their benefits for rehab. Mark Fisher, a fitness business coach, joins to reveal effective client retention strategies for gym owners, stressing the importance of personalized experiences to keep clients engaged.

Renowned fitness entrepreneur Mark Fisher, founder of Mark Fisher Fitness and Alloy franchise, shares insights from his diverse ventures. He discusses the challenges of transitioning to Zoom workouts during the pandemic and potential relocations due to New York's post-COVID landscape. Mark emphasizes the shift in gym marketing from organic strategies to paid ads, advocating for diverse tactics. He also reflects on innovative business models in fitness, community engagement, and his commitment to evolving the industry for future growth.

In this chat, Mark Fisher, founder of Business for Unicorns and seasoned gym operator, shares why now is a prime moment to open a gym. He discusses the advantages of in-person coaching over online options, emphasizing that the small and simple approach trumps big ambitions. Mark also advises on readiness, suggesting aspiring owners assess their motivations and learn from current gym owners. He breaks down effective strategies on pricing, scheduling, and successful pre-sales, giving listeners a solid roadmap to kickstart their gym journey.