Renowned fitness entrepreneur Mark Fisher, founder of Mark Fisher Fitness and Alloy franchise, shares insights from his diverse ventures. He discusses the challenges of transitioning to Zoom workouts during the pandemic and potential relocations due to New York's post-COVID landscape. Mark emphasizes the shift in gym marketing from organic strategies to paid ads, advocating for diverse tactics. He also reflects on innovative business models in fitness, community engagement, and his commitment to evolving the industry for future growth.