The Strength Coach Podcast Mike Boyle on Nordics, BB SLDL, Unilateral Hip Lifts & Spanish Split Squats
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Oct 9, 2025 Michael Boyle, a veteran strength and conditioning coach, shares invaluable tips on mastering Nordic exercises and avoiding common pitfalls. He discusses a step-by-step progression plan that emphasizes perfect posture and core engagement for optimal performance. Additionally, Boyle delves into deadlift techniques and unilateral hip lifts, highlighting their benefits for rehab. Mark Fisher, a fitness business coach, joins to reveal effective client retention strategies for gym owners, stressing the importance of personalized experiences to keep clients engaged.
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Retention Beats Chasing New Leads
- Focus on retention over only chasing new leads; aim for monthly churn around 5% or less in brick-and-mortar gyms.
- Standardize session delivery and add outside-session touchpoints like momentum meetings to keep clients engaged.
Small Frequency Gains Yield Big Returns
- Most people are not exercise enthusiasts and require realistic programming to change behavior.
- Moving clients from two to three weekly sessions is a meaningful win that multiplies their exercise exposure.
Post Practical Videos And Reply To Comments
- Post short, useful exercise videos consistently on Instagram to grow engagement rather than relying only on collaborations.
- Reply thoughtfully to comments to increase reach and build audience rapport.