The Small Group Gym Pod #11 Why Now is an Amazing Time to Open a Gym (w/ Mark Fisher)
Oct 21, 2025
In this chat, Mark Fisher, founder of Business for Unicorns and seasoned gym operator, shares why now is a prime moment to open a gym. He discusses the advantages of in-person coaching over online options, emphasizing that the small and simple approach trumps big ambitions. Mark also advises on readiness, suggesting aspiring owners assess their motivations and learn from current gym owners. He breaks down effective strategies on pricing, scheduling, and successful pre-sales, giving listeners a solid roadmap to kickstart their gym journey.
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London Gym Business Masterclass
- Mark ran a full-day London event teaching gym business mastery and retention systems.
- He emphasized hiring high performers and creating order from business chaos.
In-Person Coaching Is AI-Resistant
- Gyms are more AI-resistant because physical, in-person coaching and community are hard to automate.
- Opening a gym today leverages growing digital fatigue and demand for real-world gatherings.
Try Before You Leap
- Spend time with existing gym owners to test whether you enjoy the owner role.
- Use effective forecasting: simulate the job before committing to reduce regret.
