Gym Business - Business for Unicorns Podcast Episode 451: Do Less Marketing, But Better with Mark Fisher
Jun 23, 2025
Mark Fisher, a gym owner and marketing expert, shares insights on effective marketing strategies tailored for gym owners. He emphasizes the need to focus on quality over quantity, revealing how a few targeted efforts can yield significant results. Mark discusses the challenges faced by small teams and offers advice on balancing paid ads with organic growth. He also highlights the importance of tracking marketing efforts to refine strategies and maximize leads. With his actionable tips, gym owners can optimize their resources and potentially boost their profits.
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Focus on Effective Marketing
- Many gym owners do too many marketing activities instead of focusing on what actually works.
- Doing less but focusing on the most effective strategies drives better lead generation results.
80/20 Rule in Gym Marketing
- Most results in marketing come from a small portion of activities while the rest yield little to no leads.
- This disparity makes owners feel their marketing fails when it's actually a lack of focus on top performers.
Business Partnerships: High Risk, Reward
- Mark Fisher found business partnerships usually yield few leads despite high effort, with one exception benefiting his gym.
- Landing one partner out of about 20-25 attempts shows these are high-risk but potentially high-reward strategies.