Joe Crisara, a renowned sales educator and author of "What Should We Do?", shares insights on enhancing sales in the home services industry. He emphasizes the importance of value-based pricing and effective communication with clients to build trust. Crisara explores mastering thorough diagnostics, likening technicians to medical professionals, and explains how providing high-value options can elevate customer satisfaction. Additionally, he discusses the significance of mentorship and personal growth in overcoming financial challenges and achieving success.

In this engaging discussion, Joe Crisara, America’s service sales coach, shares his vast expertise in construction sales. He reveals common sales pitfalls that contractors face, emphasizing the importance of understanding consumer value. Joe narrates a personal sales failure story, highlighting lessons learned. He stresses the need for personalized service, effective communication, and a strong company culture. Joe shares four key strategies to stop losing sales, such as building relationships and offering varied pricing options. Tune in for practical insights to boost your sales success!

Joe Crisara, a sales education expert, discusses sales strategies in the home service sector, emphasizing the evolution of pricing strategies and the importance of mentorship. The conversation delves into the significance of delivering exceptional customer service, optimizing pricing, and empowering service providers through valuable resources like Service MVP.