Joe Crisara, a renowned sales educator and author of "What Should We Do?", shares insights on enhancing sales in the home services industry. He emphasizes the importance of value-based pricing and effective communication with clients to build trust. Crisara explores mastering thorough diagnostics, likening technicians to medical professionals, and explains how providing high-value options can elevate customer satisfaction. Additionally, he discusses the significance of mentorship and personal growth in overcoming financial challenges and achieving success.