This book is divided into six sections: The Fundamentals of Success, Transform Yourself for Success, Build Your Success Team, Create Successful Relationships, Success and Money, and Success in the Digital Age. It emphasizes the importance of taking 100% responsibility for your life, clarifying your life purpose, setting and achieving goals, and surrounding yourself with positive and successful people. The book includes exercises, lessons, and inspiring stories from successful individuals to help readers apply the principles in their daily lives.
This book, first published in 1989, outlines seven habits that are designed to help individuals become more effective in their personal and professional lives. The habits are grouped into three categories: Private Victory (habits 1-3), Public Victory (habits 4-6), and Renewal (habit 7). The habits include being proactive, beginning with the end in mind, putting first things first, thinking win-win, seeking first to understand and then to be understood, synergizing, and sharpening the saw. Covey emphasizes the importance of personal integrity, effective time management, empathetic communication, and continuous self-improvement[2][5][4].
This book is not known to me.
First published in 1936, 'How to Win Friends and Influence People' by Dale Carnegie is a timeless guide to improving interpersonal skills. The book is divided into four main sections: Six Ways to Make People Like You, Twelve Ways to Win People to Your Way of Thinking, and Nine Ways to Change People Without Giving Offense or Arousing Resentment. Carnegie's principles emphasize the importance of genuine interest in others, active listening, and avoiding criticism and argument. The book offers practical advice on how to build strong relationships, communicate effectively, and influence others by aligning their self-interest with yours. It has been a cornerstone of personal development and business success for generations[2][3][5].
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To the outside world, the word “sales” has gotten a bad rap.
People think it’s all transactional. All about pushing something on the customer in order to get what’s best for the sales rep or the company.
And that can make the act of selling feel uncomfortable, awkward and transactional.
That’s why we wanted to talk to Joe Crisara.
Joe is a seasoned expert in contractor sales training, best known for creating the Pure Motive Service System that helps service businesses ethically boost revenue and closing rates all while doing what’s best for the customer.
In this episode, Joe walks us through five key principles that anyone in sales can adopt today, creating a win-win for the customer, for the sales rep and for the company.
Episode Highlights:
- Get a walkthrough of the Pure Motive Service System from its creator, Joe Crisara.
- Learn how offering three options to every customer will boost your revenue, closing rates and reputation.
- Understand how to use the five principles outlined in Joe’s book, What Should We Do? to connect with your customers, move away from transactional selling methods and maintain integrity in every sales interaction.
00:00-Intro
01:24-About Joe
05:14-About The Book: What Should We Do?
14:00-5 Principles of Pure Motive Service
14:18-Principle 1: Client-Centric Solutions
22:25-Principle 2: Integrity-Driven Sales
26:08-Principle 3: Customized Service Options
38:06-Principle 4: Effective Communication
45:42-Principle 5: Continuous Improvement
50:12-How Joe is Continuously Improving
55:32-Connect With Joe
Contractor Evolution 
