Jennifer Aaker, a marketing professor at Stanford GSB and expert on purpose, teams up with Naomi Bagdonas, a humor instructor with an Upright Citizens Brigade background, to discuss the transformative power of humor in communication. They reveal how humor can enhance storytelling and improve workplace dynamics, challenging the misconception that it undermines professionalism. Listeners are inspired to embrace humor as a tool for building trust and fostering authentic connections, ultimately making communication more effective and enjoyable.

Jennifer Aaker and Naomi Bagdonas, experts from Stanford, dive into the art of using humor as a powerful communication tool. They reveal how humor can help build trust, elevate one's status, and connect with audiences more effectively. Aaker shares insights on how humor can transform workplace dynamics, while Bagdonas emphasizes authenticity and positivity in messaging. Personal anecdotes highlight the balance of humor and professionalism, making a case for laughter as a strategic asset in both business and life.

Original broadcast date: June 3, 2022. Humor can lighten the mood. But it can also provoke, cajole and inspire. This hour, TED speakers share how we can wield humor as a tool across all aspects of our lives. Guests include comedian Marcia Belsky, computer scientist Vinith Misra, behavioral scientist Jennifer Aaker, corporate strategist Naomi Bagdonas and science comedian Kasha Patel.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

In this intriguing conversation, Jennifer Aaker, a Stanford marketing professor and behavioral scientist, explores the vital distinction between meaning and happiness in life and work. She discusses the challenges faced by recent graduates in finding purpose during turbulent times, the importance of balancing passion, and how humor can enhance well-being. Aaker also contemplates the role of AI in improving our lives and the complex relationship between discomfort, personal growth, and the evolving nature of happiness across the lifespan.

Jennifer Aaker and Naomi Bagdonas, instructors at Stanford Graduate School of Business, discuss the power of humor in business and life. They explore the positive effects of humor in the workplace, its impact on mental well-being and business performance. They also provide tips to cultivate joy and shift mindset for a happier life.