Jennifer Aaker

Jennifer Aaker and Naomi Bagdonas, experts from Stanford, dive into the art of using humor as a powerful communication tool. They reveal how humor can help build trust, elevate one's status, and connect with audiences more effectively. Aaker shares insights on how humor can transform workplace dynamics, while Bagdonas emphasizes authenticity and positivity in messaging. Personal anecdotes highlight the balance of humor and professionalism, making a case for laughter as a strategic asset in both business and life.

Jennifer Aaker, a marketing professor at Stanford GSB and expert on purpose, teams up with Naomi Bagdonas, a humor instructor with an Upright Citizens Brigade background, to discuss the transformative power of humor in communication. They reveal how humor can enhance storytelling and improve workplace dynamics, challenging the misconception that it undermines professionalism. Listeners are inspired to embrace humor as a tool for building trust and fostering authentic connections, ultimately making communication more effective and enjoyable.

Jennifer Aaker is a General Atlantic Professor at Stanford and co-author of *Humor, Seriously*, while Naomi Bagdonas is a lecturer and executive coach at Stanford. They dive into how humor can transform workplaces, discussing four distinct humor styles and their impact on relationships. They share insights on using levity to navigate challenges, especially in tough conversations. The discussion also touches on the pandemic's effects on women's workforce participation, stressing the importance of finding joy and connection in both personal and professional settings.

Original broadcast date: June 3, 2022. Humor can lighten the mood. But it can also provoke, cajole and inspire. This hour, TED speakers share how we can wield humor as a tool across all aspects of our lives. Guests include comedian Marcia Belsky, computer scientist Vinith Misra, behavioral scientist Jennifer Aaker, corporate strategist Naomi Bagdonas and science comedian Kasha Patel.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

In this intriguing conversation, Jennifer Aaker, a Stanford marketing professor and behavioral scientist, explores the vital distinction between meaning and happiness in life and work. She discusses the challenges faced by recent graduates in finding purpose during turbulent times, the importance of balancing passion, and how humor can enhance well-being. Aaker also contemplates the role of AI in improving our lives and the complex relationship between discomfort, personal growth, and the evolving nature of happiness across the lifespan.