The Next Big Idea Daily
S34 E2: "Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life" by Jennifer Aaker and Naomi Bagdonas
Sep 26, 2023
Jennifer Aaker and Naomi Bagdonas, instructors at Stanford Graduate School of Business, discuss the power of humor in business and life. They explore the positive effects of humor in the workplace, its impact on mental well-being and business performance. They also provide tips to cultivate joy and shift mindset for a happier life.
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Quick takeaways
- Incorporating humor in business and life leads to increased respect, competence, and confidence for leaders.
- Humor creates closeness, trust, and satisfaction in relationships while improving mental and physical well-being.
Deep dives
Humor as a Transformative Superpower
Humor is an under leveraged asset in both business and life. Leaders who incorporate humor are more respected, competent, and confident. Employees with leaders who have a sense of humor report higher job satisfaction and engagement. Humor also translates to more negotiating power, with customers being more willing to pay after a humorous interaction. Additionally, shared laughter builds closeness and trust, leading to more satisfying relationships.
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