Introduction

Jennifer Aaker and Naomi Bagdonas teach the popular course "Humor: Serious Business" at the Stanford Graduate School of Business, where they help some of the world’s most hard-driving, blazer-wearing business minds infuse more humor and levity into their work and lives. In "Humor, Seriously," they draw on findings by behavioral scientists, world-class comedians, and inspiring business leaders to reveal how humor works and—more importantly—how you can use more of it, better.