Think Fast Talk Smart: Communication Techniques

13. Make ’Em Laugh: How to Use Humor as a Secret Weapon in Your Communication

Jun 22, 2020

Jennifer Aaker and Naomi Bagdonas, experts from Stanford, dive into the art of using humor as a powerful communication tool. They reveal how humor can help build trust, elevate one's status, and connect with audiences more effectively. Aaker shares insights on how humor can transform workplace dynamics, while Bagdonas emphasizes authenticity and positivity in messaging. Personal anecdotes highlight the balance of humor and professionalism, making a case for laughter as a strategic asset in both business and life.

27:01

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Episode guests

Naomi Bagdonas

Jennifer Aaker

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Quick takeaways

Humor in professional settings can enhance trust and status, paving the way for more effective communication.

Integrating humor into communication triggers engagement, enhances focus, and ensures long-term retention of information.

Deep dives

Power of Humor in Professional Life

Humor is a versatile tool that helps individuals connect with their audience, diffuse tension, elevate status, and convey messages effectively. Jennifer and Naomi share insights from their book 'Humor Seriously,' highlighting how humor can bring authenticity and personality to professional interactions. They emphasize the transformative impact of integrating humor into work, citing personal experiences that demonstrate the power of humor to enhance joy and effectiveness in professional settings.

Ingredients of Successful Communication

01:30

Storytelling and Humor

02:38

Intro

2min

The Power of Humor in Communication

20min

The Essential Ingredients for Effective Communication

2min

The Power of Influential Communicators

2min

Embracing Joy and Humor in Communication

2min

Humor does more than just make people laugh. It allows you to connect with your audience, diffuse tension, elevate status, and compel others to your point of view. Humor can also help you and your message stand out, yet most of us hesitate to use humor, especially in our professional lives.

In this episode of Think Fast, Talk Smart, Matt Abrahams speaks with Stanford GSB Professor Jennifer Aaker and Lecturer Naomi Bagdonas about when and how humor operates in the work place. “Many believe that humor simply has no place amidst serious work,” Professor Aaker says. “Yet showing your sense of humor can make your peers and your friends attribute more perceptions of confidence and status to us while also cultivating a sense of trust.”

Aaker and Bagdonas are are the authors of Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life, which comes out in October of this year.

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Think Fast Talk Smart: Communication Techniques

13. Make ’Em Laugh: How to Use Humor as a Secret Weapon in Your Communication

Episode guests