Heather Farris

Guests Kate Ahl and Heather Farris, both Pinterest marketing experts, delve into how to maximize content lifespan on Pinterest. They share strategies for making the most of existing content, emphasizing sustainable visibility with just one hour a week. The duo discusses Pinterest’s unique role as a search engine, the art of crafting engaging content, and the importance of data-driven strategies. Listeners will learn how to effectively harness Pinterest for long-term business success, ensuring their efforts yield consistent traffic and engagement.

Heather Farris, a leading Pinterest strategist and global educator, shares her journey from mommy blogger to Pinterest expert. She reveals how Pinterest can drive long-term traffic without needing a following. Heather dives into effective strategies for keyword research, optimizing shop listings, and creating engaging pins. She highlights the differences in algorithms and the importance of fresh pin strategies. Businesses can utilize Pinterest for both product visibility and lead generation, making it a powerful tool for sustained growth.

Heather Farris, founder of a Pinterest agency, shares her expertise in leveraging Pinterest for e-commerce growth. She delves into utilizing the Pinterest Trends tool for keyword insights and highlights common pitfalls brands encounter. The discussion taps into the impact of AI on user engagement and marketing strategies. Heather emphasizes the importance of blending organic and paid approaches, optimizing video content, and understanding audience behavior. She also offers actionable tips for maximizing Pinterest's potential to drive sales.