Heather Farris

Guests Kate Ahl and Heather Farris, both Pinterest marketing experts, delve into how to maximize content lifespan on Pinterest. They share strategies for making the most of existing content, emphasizing sustainable visibility with just one hour a week. The duo discusses Pinterest’s unique role as a search engine, the art of crafting engaging content, and the importance of data-driven strategies. Listeners will learn how to effectively harness Pinterest for long-term business success, ensuring their efforts yield consistent traffic and engagement.

Heather Farris, founder of a Pinterest agency, shares her expertise in leveraging Pinterest for e-commerce growth. She delves into utilizing the Pinterest Trends tool for keyword insights and highlights common pitfalls brands encounter. The discussion taps into the impact of AI on user engagement and marketing strategies. Heather emphasizes the importance of blending organic and paid approaches, optimizing video content, and understanding audience behavior. She also offers actionable tips for maximizing Pinterest's potential to drive sales.

Heather Farris, a Pinterest Marketing Expert for service providers and course creators, shares her journey from accounting to mastering Pinterest for business success. She discusses how to leverage Pinterest as a unique marketing platform, emphasizing keyword strategies and compelling pin design. Listeners learn about creating diverse pins, maximizing engagement, and the potential of Pinterest ads. Heather also highlights the importance of a growth mindset and offers practical tips for getting clients from Pinterest to your email list or products.