The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

873: Why Pinterest Is the Smartest Platform for Growing Your Business in 2025

21 snips

Apr 28, 2025

Guest

Heather Farris

Guest

Kate Ahl

Guests Kate Ahl and Heather Farris, both Pinterest marketing experts, delve into how to maximize content lifespan on Pinterest. They share strategies for making the most of existing content, emphasizing sustainable visibility with just one hour a week. The duo discusses Pinterest’s unique role as a search engine, the art of crafting engaging content, and the importance of data-driven strategies. Listeners will learn how to effectively harness Pinterest for long-term business success, ensuring their efforts yield consistent traffic and engagement.

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ADVICE

Pinterest is a Search Engine

Pinterest is a search engine, not social media, so approach it with a search mindset.
Focus on strategic, sustainable visibility rather than chasing viral pins or trendy graphics.

ADVICE

Value Longevity Over Virality

Longevity in content marketing is crucial; Pinterest pins can last over a year.
Stop chasing virality and invest time in strategies that keep your business running passively.

ADVICE

Leverage Pillar Content on Pinterest

Use pillar content like blogs or videos as the basis to create multiple Pinterest pins.
Update pillar content regularly to keep traffic and engagement consistent over time.

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What if I told you there’s a way to make that same piece of content live longer, work harder, and drive traffic for months, without creating more, more, more?

Head to http://www.teachmetopin.com and I’ll show you how!

Today’s episode is a roundtable with two of my favorite women in the Pinterest world: Kate Ahl of Simple Pin Media and Heather Farris of Heather Farris & Co. We’re all Pinterest Educators, and we’re pulling back the curtain on how we use Pinterest in 2025 to give our content new life.

This isn’t about trendy graphics or chasing viral pins. It’s about strategic, sustainable visibility in just ONE hour a week. If you’re tired of the content hamster wheel and you want to make your work work harder for you, this one’s for you!

And if you love this convo, save your seat for my free class: Create Once, Traffic for Months: The Pinterest Plan That Extends Your Content’s Lifespan in Just One Hour a Week at http://www.teachmetopin.com!

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Goal Digger Show Notes: https://www.jennakutcherblog.com/pinterest-growth-strategy-2025

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