Kate Ahl

Guests Kate Ahl and Heather Farris, both Pinterest marketing experts, delve into how to maximize content lifespan on Pinterest. They share strategies for making the most of existing content, emphasizing sustainable visibility with just one hour a week. The duo discusses Pinterest’s unique role as a search engine, the art of crafting engaging content, and the importance of data-driven strategies. Listeners will learn how to effectively harness Pinterest for long-term business success, ensuring their efforts yield consistent traffic and engagement.

In this discussion, guest Kate Ahl, founder of Simple Pin Media and a Pinterest advertising expert, reveals the platform's hidden potential for eCommerce success. She explains how Pinterest functions as a search engine, not just a social platform. Kate shares strategies for achieving impressive ROAS, the importance of long-term attribution timelines, and how AI can enhance creative campaigns. Discover the ideal niches for leveraging Pinterest and the right approach to targeting and analytics for sustainable growth.

Kate Ahl, a Pinterest expert and founder of Simple Pin Media, shares her journey from Facebook marketing to mastering Pinterest for Etsy sellers. She highlights strategies to drive traffic and boost sales through effective pinning and optimized accounts. Kate discusses the importance of understanding analytics, avoiding common mistakes, and the value of planning for seasonal sales. Additionally, she explores the evolution of Pinterest as a merchant-friendly platform, emphasizing the balance between organic growth and paid ads for maximum impact.