eComFuel The Forgotten Ad Channel Quietly Delivering 4x-10x ROAS
Nov 7, 2025
In this discussion, guest Kate Ahl, founder of Simple Pin Media and a Pinterest advertising expert, reveals the platform's hidden potential for eCommerce success. She explains how Pinterest functions as a search engine, not just a social platform. Kate shares strategies for achieving impressive ROAS, the importance of long-term attribution timelines, and how AI can enhance creative campaigns. Discover the ideal niches for leveraging Pinterest and the right approach to targeting and analytics for sustainable growth.
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Pinterest Is A Search-First Platform
- Pinterest functions primarily as a search engine for inspiration, not a social feed that surfaces posts by recency.
- Pins are surfaced by user intent and search signals instead of immediate chronological distribution.
Boards Act As Long-Term Purchase Funnels
- Users treat Pinterest like an inspiration workspace where they save ideas into boards for future planning.
- People return months later to revisit boards and then convert, making Pinterest a long-funnel discovery channel.
Plan For Long Attribution Windows
- Expect long attribution windows and measure Pinterest impact over months, not days or weeks.
- Use aggregate MER-style views when attribution is noisy and allow campaigns six-plus weeks to produce reliable data.