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Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop
Boost Etsy Sales from Pinterest with Kate Ahl
Jul 30, 2024
Kate Ahl, a Pinterest expert and founder of Simple Pin Media, shares her journey from Facebook marketing to mastering Pinterest for Etsy sellers. She highlights strategies to drive traffic and boost sales through effective pinning and optimized accounts. Kate discusses the importance of understanding analytics, avoiding common mistakes, and the value of planning for seasonal sales. Additionally, she explores the evolution of Pinterest as a merchant-friendly platform, emphasizing the balance between organic growth and paid ads for maximum impact.
37:47
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Quick takeaways
- Pinterest serves as a unique search and discovery platform for Etsy sellers, emphasizing the importance of a long-term strategy over quick results.
- High-quality visuals that tell a story are essential for engagement on Pinterest, requiring sellers to prioritize creativity alongside regular content updates.
Deep dives
Understanding Pinterest's Role in Marketing
Pinterest functions primarily as a search and discovery platform, distinct from traditional social media. It is an effective tool for driving cold traffic to Etsy shops, making it essential for sellers to recognize its unique role in their marketing strategy. By treating Pinterest as a long-term investment rather than a quick-fix solution, sellers can better manage their expectations and outcomes. This understanding encourages them to engage in consistent keyword research and to develop a mindful approach to their marketing efforts.
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