Proof to Product

385 | How E-Commerce Brands Are Using Pinterest Trends To Get More Sales with Heather Farris, Heather Farris Co

Mar 18, 2025

Heather Farris, founder of a Pinterest agency, shares her expertise in leveraging Pinterest for e-commerce growth. She delves into utilizing the Pinterest Trends tool for keyword insights and highlights common pitfalls brands encounter. The discussion taps into the impact of AI on user engagement and marketing strategies. Heather emphasizes the importance of blending organic and paid approaches, optimizing video content, and understanding audience behavior. She also offers actionable tips for maximizing Pinterest's potential to drive sales.

27:57

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Heather Farris

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Quick takeaways

Utilizing Pinterest's trends tool is crucial for e-commerce brands to identify popular keywords and optimize their marketing strategies accordingly.

Incorporating lifestyle imagery and video content significantly enhances Pinterest marketing efforts, driving more traffic and engagement than standard product photos.

Deep dives

The Importance of Pinterest Trends Tool

Using the Pinterest Trends tool is essential for maximizing visibility and engagement on the platform. This tool helps users identify which keywords are currently popular, allowing e-commerce brands to tailor their strategy accordingly. By knowing when certain keywords are in demand, businesses can refine their product marketing and content strategies, ensuring they are reaching their target audience effectively. For instance, brands can adjust their messaging or promotional campaigns based on shifts in keyword popularity, ultimately leading to improved traffic and sales.

Intro

2min

Harnessing Pinterest for E-commerce Success

6min

Optimizing Pinterest Trends for Business Growth

4min

Navigating AI's Influence on Pinterest: Challenges and Innovations

2min

Mastering Pinterest for E-commerce Success

11min

Unlocking Pinterest Marketing: Services and Strategies for E-Commerce

3min

It's been a minute since we've talked about Pinterest marketing here on the podcast, so I thought it was time that we revisit this topic.

A lot has changed over the years with Pinterest, especially given the explosion of AI. So this week, Heather Farris is joining me on the podcast. She runs a Pinterest agency and education company. Heather has helped hundreds of creators on Pinterest grow their traffic and sales through both organic and paid Pinterest ads.

During the episode, we talk about how to use the Pinterest trends tool, which helps you determine which keywords are and are not popular on the platform. We talk about missed opportunities that e-commerce brands make when it comes to Pinterest, how much time you should allocate to Pinterest marketing, and also how AI is affecting how people use Pinterest and so much more.

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You can view full show notes and more at http://prooftoproduct.com/385

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