The Pinterest Strategy That Beats Social Media (and Lasts for Years) | Heather Farris

Aug 25, 2025

Heather Farris, a leading Pinterest strategist and global educator, shares her journey from mommy blogger to Pinterest expert. She reveals how Pinterest can drive long-term traffic without needing a following. Heather dives into effective strategies for keyword research, optimizing shop listings, and creating engaging pins. She highlights the differences in algorithms and the importance of fresh pin strategies. Businesses can utilize Pinterest for both product visibility and lead generation, making it a powerful tool for sustained growth.

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ANECDOTE

From Mommy Blogger To Pinterest Educator

Heather started as a mommy blogger and built a Pinterest business over nine years.
She became one of six global Pinterest educators and now teaches and runs a boutique agency.

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INSIGHT

Pinterest Is Search Plus Shopping

Pinterest is both a search engine and a shopping platform since ~2019.
You don't need a blog to use Pinterest, but your conversion path must be solid.

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ADVICE

Use The Shopify App For Easy Setup

Install the Pinterest app on Shopify to import your product catalog and claim your site.
The app auto-applies you for Verified Merchant and inserts the Pinterest tag for you.

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Harnessing Pinterest for Business Success

01:39 • 18min

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Optimizing Pinterest Content for Diverse Representation

19:25 • 3min

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Mastering Pinterest Keyword Research

22:16 • 15min

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Mastering Pinterest for Lead Nurturing

37:44 • 6min

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Navigating Pinterest Marketing: Experimentation and Engagement

44:01 • 11min

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Harnessing the Longevity of Pinterest for Business Growth

54:58 • 3min

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#557 Curious about how Pinterest can drive real results for your business — even if you don’t have a blog or big following? In this episode hosted by Kirsten Tyrrel, we dive deep into Pinterest marketing with Heather Farris, one of only six global educators officially trained by Pinterest itself. Heather shares her journey from mommy blogger to leading Pinterest strategist, and unpacks how entrepreneurs can use the platform to boost traffic, leads, and sales. Whether you sell physical products, digital offers, or just want more visibility, Heather walks us through everything from SEO and board strategy to pin creation and long-term engagement. If you’ve overlooked Pinterest or felt overwhelmed by it, this episode will change how you see this powerful “parking lot” for your content!

What we discuss with Heather:

+ Pinterest as a long-term traffic driver

+ No followers needed for visibility

+ Differences between search and engagement algorithms

+ Keyword research using Pinterest tools

+ Optimizing Shopify listings for Pinterest SEO

+ Importance of boards and pin clustering

+ Fresh pin strategies and image variation tips

+ Using Pinterest for both products and lead generation

+ Common niches that struggle on Pinterest

+ Defining success and aligning Pinterest goals

Thank you, Heather!