Navigating Pinterest Marketing: Experimentation and Engagement

This chapter explores the iterative nature of social media marketing on Pinterest, emphasizing the importance of experimentation and learning from failures. It highlights the role of keywords and textual elements in driving engagement, while also discussing the significance of consistency in branding and the unique engagement algorithms of the platform. The speakers share strategies for effective content creation, including the longevity of pins and the need for a robust library of content to maximize visibility and reach.

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#557 Curious about how Pinterest can drive real results for your business — even if you don’t have a blog or big following? In this episode hosted by Kirsten Tyrrel, we dive deep into Pinterest marketing with Heather Farris, one of only six global educators officially trained by Pinterest itself. Heather shares her journey from mommy blogger to leading Pinterest strategist, and unpacks how entrepreneurs can use the platform to boost traffic, leads, and sales. Whether you sell physical products, digital offers, or just want more visibility, Heather walks us through everything from SEO and board strategy to pin creation and long-term engagement. If you’ve overlooked Pinterest or felt overwhelmed by it, this episode will change how you see this powerful “parking lot” for your content!

What we discuss with Heather:

+ Pinterest as a long-term traffic driver

+ No followers needed for visibility

+ Differences between search and engagement algorithms

+ Keyword research using Pinterest tools

+ Optimizing Shopify listings for Pinterest SEO

+ Importance of boards and pin clustering

+ Fresh pin strategies and image variation tips

+ Using Pinterest for both products and lead generation

+ Common niches that struggle on Pinterest

+ Defining success and aligning Pinterest goals

Thank you, Heather!