Ep 296: Is PINTEREST Still a Viable Marketing Strategy in 2025? (w/ Heather Farris)

In this episode, I'm speaking with Pinterest marketing expert Heather Farris about optimizing Pinterest for your business in 2025. We discuss the impact of AI on the platform and why you need authentic, creator-generated content to stand out from the tidal wave of lazy AI content.

Heather shares vital insights on adapting to Pinterest's algorithm changes, the importance of engaging visuals, and practical strategies for creating high-quality pins. You will learn about effective board optimization, pinning frequency, and how to streamline workflows for success.

Whether you're a seasoned marketer or just starting, this episode offers essential tools to enhance your Pinterest presence and drive sales.

Key takeaways include:
- The importance of authentic content in the age of AI
- Navigating Pinterest's algorithm updates
- Effective pinning strategies and board optimization tips

Tune in for actionable advice to boost your Pinterest marketing efforts!

Chapters:
0:15: Introduction to Pinterest
1:50: The AI Impact on Pinterest
2:56: Navigating AI Content Challenges
6:37: Pinterest Algorithm Updates
11:06: Effective Pinterest Strategies
19:49: Repurposing Content for Pinterest
23:27: The Start, Scale, Succeed Virtual Conference
26:41: B2B and Informational Content on Pinterest
38:04: Simplifying Your Pinterest Workflow
39:24: Tools and Resources for Pinterest Marketing
41:46: Services Offered by Heather Farris

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