Work Less, Earn More

Tackling the challenge of starting a YouTube channel, this discussion presents four unique methods to guide aspiring creators. The Intersection Method uses a Venn diagram to find the sweet spot between passions, skills, and trends. The Strategy First Method emphasizes research on underserved niches. The BEB Method focuses on aligning content with business goals, while the Lab Method encourages experimentation with video ideas. Each method aligns with different personality types, making it easier to find the perfect fit and kickstart your journey.

Prerna Malik, an email strategist and co-founder of Content Bistro, dives into the future of email marketing and the challenges posed by inbox saturation. She emphasizes the power of storytelling and authenticity in newsletters, advocating for 'Nurtured for Sales' approaches to engage non-buyers. Prerna explains the importance of audience segmentation to boost conversion rates and discusses innovative pre-launch strategies. Listeners gain valuable insights on how to adapt email strategies for a changing market and build trust through personal storytelling.

In this episode, I'm speaking with Pinterest marketing expert Heather Farris about optimizing Pinterest for your business in 2025. We discuss the impact of AI on the platform and why you need authentic, creator-generated content to stand out from the tidal wave of lazy AI content.Heather shares vital insights on adapting to Pinterest's algorithm changes, the importance of engaging visuals, and practical strategies for creating high-quality pins. You will learn about effective board optimization, pinning frequency, and how to streamline workflows for success.Whether you're a seasoned marketer or just starting, this episode offers essential tools to enhance your Pinterest presence and drive sales.Key takeaways include:- The importance of authentic content in the age of AI- Navigating Pinterest's algorithm updates- Effective pinning strategies and board optimization tipsTune in for actionable advice to boost your Pinterest marketing efforts!Chapters:0:15: Introduction to Pinterest1:50: The AI Impact on Pinterest2:56: Navigating AI Content Challenges6:37: Pinterest Algorithm Updates11:06: Effective Pinterest Strategies19:49: Repurposing Content for Pinterest23:27: The Start, Scale, Succeed Virtual Conference26:41: B2B and Informational Content on Pinterest38:04: Simplifying Your Pinterest Workflow39:24: Tools and Resources for Pinterest Marketing41:46: Services Offered by Heather FarrisWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I'm sharing my journey of building a successful online business while raising my (now SIX) children! I'm disclosing the effective strategies that have allowed me to thrive as both a mother and an entrepreneur.Let's dive into my business model, struggles, lessons learned, and how I have managed transitions along the way. I'll also tell you the tech and tools that have supported our business and allowed us to grow.Balancing work with family life requires setting firm boundaries and delegating tasks to others effectively. There is also a lot of value in proving a concept before scaling it up and in avoiding other (potentially costly) missteps, like a few I'll share with you here!I want to provide you the key practical insights you need for launching and growing your own online business while putting family first.Tune in to hear:Effective strategies for building a sustainable online businessEssential steps for attracting and retaining customersTips for managing work-life balance as a parent and entrepreneurKey mistakes to avoid on your entrepreneurial journeyIf you're eager to grow your online business without compromising family time, this episode is a must-listen!Chapters:0:00: Introduction to My Journey1:56: Understanding My Business Model8:29: My First Customers12:23: Scaling My Business18:38: Tools and Software I Use26:42: Balancing Business and Motherhood30:34: Mistakes to Avoid34:35: Closing Thoughts and Next StepsWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

New entrepreneurs often get sidetracked by distractions like logo design and social media posts, which don't actually drive profit. It's crucial to avoid wasting time on unnecessary tasks like forming an LLC or investing in software early on. Instead, focus on developing your product, understanding your audience, and refining your sales process. Learn which steps to delay for quicker progress and discover the core essentials that will help you generate sales and momentum in your business journey.

Join business strategist Jordan Gill, founder of Systems Saved Me, as she shares insights on transforming audience attention into revenue. Discover the biggest mistakes entrepreneurs make with sales conversions and why simplicity in systems can lead to greater results. Jordan highlights creative ways to personalize offers and discusses the smart use of AI tools like ChatGPT for content repurposing. She stresses the importance of focusing on fewer platforms for better engagement, making this conversation a must-listen for online business owners.

Choosing the right legal structure for your business can feel… overwhelming. Sole proprietorship, LLC, S corp, C corp… what do all these terms even mean? And more importantly, how do you know which one is right for YOU?When I was first starting out, I had so many questions about business structures. I didn’t want to mess up something that could affect my taxes, my liability, and my long-term growth. And I know I’m not the only entrepreneur who’s felt that way.That’s why in today’s episode of Work Less, Earn More, I’m breaking down the four most common business structures and walking you through the pros and cons of each. I’ll share what I’ve personally learned from navigating these transitions myself, give you tips for when it makes sense to switch from one structure to another, and explain why it’s so important to get professional advice from an accountant or attorney.If you’ve ever felt confused about what’s best for your business—or you just want to be sure you’re set up in the smartest way possible—this episode will clear things up.Listen to the full episode to hear:The differences between a sole proprietorship, LLC, S corp, and C corp (in plain English)The key pros and cons of each structureWhen it might make sense to switch from one structure to anotherWhy professional guidance from an accountant or attorney is essentialWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Join Jillian Dolberry, a leadership strategist and operations expert, as she shares insights to help agency owners escape the constant grind. Discover how mindful decision-making can align your business choices with core values and the importance of documenting processes to avoid hidden costs. Learn practical delegation methods to empower your team and break free from the operator trap. Jillian offers actionable tips to streamline operations and create an environment conducive to growth, all while reclaiming your valuable time.

Struggling to keep up with your weekly to-do list? Discover an effective planning process that blends work, family life, and self-care. Learn how to prioritize tasks and set boundaries to protect your time. Find out why intentionally procrastinating can actually be beneficial. Plus, pick up some tips for effortlessly fitting small tasks into your busy schedule without losing your momentum. Embrace a more strategic approach to make your weeks feel manageable and productive!

Discover how AI is revolutionizing content creation. Learn three innovative strategies to generate ideas, repurpose content, and enhance your drafts for better quality and efficiency. The discussion covers the balance between the ease of low-quality output and the potential for high-quality results. A bonus tip reveals how to automate workflows, saving you valuable time. Plus, get introduced to a useful tool for managing contractor payments seamlessly. Embrace AI to elevate your content game!