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Work Less, Earn More

Latest episodes

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Apr 8, 2025 • 19min

Ep 272: I built a custom AI that turns my videos into blogs. (And you can too.)

In today’s episode, I’m sharing how I’ve been using AI to turn my videos into blog posts quickly and efficiently while still keeping my unique voice. I’ll tell you all about the custom AI assistants I’ve built with the help of AI expert Dave Heath and how they’re helping me repurpose content in a way that feels authentic. No generic robotic writing, just solid blog posts that reflect my thoughts, tone, and style.You’ll hear exactly how we set it all up step by step so you can do the same. Whether you’re a content creator, business owner, or just someone who wants to make more of the content you’ve already created, I think you’re going to love this.And if you want to try it for yourself, I’m also giving away a free prompt and video tutorial to help you get started.Get the free copy & paste ChatGPT prompt to build a custom GPT of your own here 👉 https://gillianperkins.com/video-to-blog-with-aiListen to the full episode to hear:How I use AI to turn video transcripts into blog postsThe process of building a custom AI assistant with Dave HeathA step-by-step walkthrough for setting up your own assistantA free prompt and video tutorial to help you get startedWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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Apr 1, 2025 • 41min

Ep 271: How to Find TIME to Work on Your Business (w/ Chelsi Jo)

Chelsi Jo, a home management expert and professional business organizer, shares invaluable insights on juggling home life, homeschooling, and entrepreneurship. She unveils her five-block time-blocking method, designed to help you carve out consistent work time. Chelsi emphasizes the importance of preparation and creating routines that complement your lifestyle. Listeners will also discover effective strategies for balancing business endeavors with personal commitments, making organization work for them, rather than feeling overwhelmed.
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Mar 25, 2025 • 43min

Ep 270: Make Your Meta Ads PROFITABLE (with Kwadwo Sampany-Kessie of The Art of Online Business)

In this episode, I’m diving into the world of Meta ads including Facebook and Instagram ads with Meta ads strategist Kwadwo Sampany-Kessie. Kwadwo has a unique approach to running ads focusing not just on individual campaigns but on optimizing entire funnels and business strategies for long-term success.We’ll talk about how he got into this field, the biggest mistakes advertisers make, and his Olympic Gold Framework for maximizing ad performance. Plus we’ll cover current trends, the key metrics you need to understand, and how to know when it’s time to hire an ads manager versus running ads yourself.If you want to make your ads more profitable and scalable this episode is packed with insights you won’t want to miss!Listen to the full episode to hear:The biggest mistakes people make when running Meta adsKwadwo’s Olympic Gold Framework for optimizing ad performanceKey metrics to track for more profitable and scalable adsHow to decide whether to hire an ads manager or run ads yourselfFREE Resources to Grow Your Online Business:The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodLearn more about Kwadwo: https://theartofonlinebusiness.com/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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11 snips
Mar 18, 2025 • 26min

Ep 269: How to AUTOMATE Every Part of Your Business

Discover how automation can revolutionize your business by enhancing efficiency and profitability. Uncover myths that hold entrepreneurs back, and learn practical strategies to implement automation in marketing, sales, and customer support. Explore the balance between automation and maintaining a personal touch to keep customers engaged. Gain insights on avoiding common pitfalls and hear real-world examples of successful automation. Embrace technology to reclaim your time and reduce burnout in your entrepreneurial journey.
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7 snips
Mar 11, 2025 • 38min

Ep 268: How to Use the 80/20 Principle to Work Less & Earn More

Discover the transformative power of the 80/20 principle, where 80% of results come from just 20% of efforts. Learn how to identify high-impact tasks that drive your business forward while avoiding busywork. Explore practical strategies to boost productivity by prioritizing your strengths and managing your time effectively. Get actionable exercises to streamline your workflow and focus on what truly matters for your success. Uncover how to enhance your business growth with optimized decisions and effective sales funnels.
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9 snips
Mar 4, 2025 • 34min

Ep 267: My TOP Sales Funnel Strategy (w/ Jacques Hopkins)

Discover top strategies for creating effective sales funnels that boost conversions and drive business growth. Learn how to leverage YouTube for audience engagement and seamless transitions to paid offerings. Avoid common pitfalls entrepreneurs face, like unclear marketing messages and targeting the wrong audience. Dive into nurturing relationships through opt-ins, webinars, and email sequences. Gain insights on refining your business model with tailored products for every entrepreneurial stage.
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Feb 25, 2025 • 30min

Ep 266: YouTube Strategy MASTERCLASS (w/ Jacques Hopkins)

Dive into the world of YouTube growth strategies with expert insights on scaling from zero to hundreds of thousands of subscribers. Discover the significance of content quality and optimal posting frequency for success. Learn why enjoying the creative process is key and why long-form content may be more beneficial than short clips. Explore the unique advantages of YouTube for engagement and monetization while tackling the challenges of video production. This discussion is packed with tips to elevate your content creation game!
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Feb 18, 2025 • 44min

Ep 265: I'm Starting a SHOPIFY Store from Scratch

I’ve been working on something new behind the scenes, and I’m finally pulling back the curtain. Over the past few months, I’ve been building a brand-new digital product shop, The Startup Shop. In this episode, I’ll walk you through the entire process, from choosing the right platform to designing digital products, and handling unexpected expenses.I’ll also share how the online education space is evolving and why that played a big role in my decision to start this new project. If you’re thinking about creating your own online business or expanding your digital product offerings, this episode will help you avoid common pitfalls, set up efficiently, and launch with confidence.Plus, I’ll give you a sneak peek at my launch plan, including special promotions and discounts available during launch week, starting Monday, February 24th!Listen to the full episode to hear:The step-by-step process of building The Startup Shop, from choosing a platform to designing digital productsThe unexpected challenges and expenses that came up and how I handled themHow shifts in the online education space influenced my decision to launch this new businessMy launch strategy, including special promotions and discounts available during launch weekFREE Resources to Grow Your Online Business:Join The Startup Shop waitlist: https://www.gillianperkins.com/shopThe 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGraphic design by Emily Banks: http://emilybankscreative.com/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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Feb 11, 2025 • 43min

Ep 264: 4 Finance Roles You Should Hire to Grow Your Business (with Kendra James Anderson)

In this discussion with Kendra James Anderson, a financial expert dedicated to women entrepreneurs and founder of The Financial Femme, listeners learn about vital financial roles like bookkeepers, accountants, and fractional CFOs. Kendra emphasizes the importance of hiring qualified professionals and maintaining organized financial records. She shares practical strategies for managing finances with confidence, building a supportive financial team, and maximizing cash flow, all essential for growing a successful women-owned business!
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Feb 4, 2025 • 27min

Ep 263: The 30-Minute Rule for YouTube Growth (YouTube Strategy)

Growing a YouTube channel doesn’t have to take hours of work every day. In this episode, I break down the 30-Minute Rule—a simple YouTube strategy designed for busy creators who want consistent growth without burnout. I share how I’ve applied this approach to build my own channel, focusing on strategic planning, efficient filming, and smart editing to make the most of limited time.You’ll learn how to structure your daily 30-minute sessions, which tasks make the biggest impact, and when outsourcing might be the right move to accelerate your growth. Whether you're just starting out or looking to improve your workflow, this episode will help you stay consistent, grow your audience, and build a successful YouTube channel—even with a packed schedule.Listen to the full episode to hear:How to grow your YouTube channel in just 30 minutes a dayA step-by-step breakdown of the most impactful daily tasksWhen and how to outsource to maximize your growthThe key elements of an effective YouTube strategy for busy creatorsFREE Resources to Grow Your Online Business:YouTube Workshop: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

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