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Work Less, Earn More

Latest episodes

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7 snips
Jun 3, 2025 • 31min

Ep 280: 5 Practical Steps to Start Your First Business (as a Stay-at-Home-Mom)

This episode is a goldmine for stay-at-home moms considering their first business venture. It covers five actionable steps to launch a business without needing a big budget or extensive skills. Expect insights on validating your idea, crafting a simple offer that sells, and overcoming the fears that come with starting out. The speaker shares personal struggles, the importance of balancing responsibilities, and how to create efficient systems for growth. It's all about transforming dreams into reality while managing family life!
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May 27, 2025 • 36min

Ep 279: The Power of YouTube Traffic (w/ Kwadwo Sampany-Kessie)

In today's episode, I’m continuing the conversation I started over on the Online Business Podcast with Kwadwo Sampany-Kessie. We’re diving deep into the inner workings of my YouTube-based evergreen sales funnel from how I generate consistent traffic, to the way I’ve optimized conversion rates and structured my email sequences to be both effective and ethical.I’m sharing the behind-the-scenes of how I’ve built a funnel that continues to work for me day after day, without constant maintenance or hustle and how you can do the same. Whether you’re just starting to build your funnel or looking to fine-tune what you’ve already got, I think you’ll find this episode both practical and encouraging.I also talk about my personal journey with YouTube and how sticking to a minimal content schedule has actually helped drive significant traffic and growth for my business. If you're curious about building a more sustainable business that still gets results, this one’s for you.Listen to the full episode to hear:How I use YouTube to drive consistent traffic to my evergreen sales funnelThe key elements of an ethical and effective email sequenceWhy a minimal content schedule can still produce major resultsPractical tips for building a sustainable, automated sales funnel without burnoutWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:CFT YouTube Workshop: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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May 20, 2025 • 32min

Ep 278: $4M from a... PIANO course?? w/ Jacques Hopkins

In today's episode, I’m chatting with Jacques Hopkins, the creator of the wildly successful online course Piano in 21 Days, which has brought in over $4 million in sales. Jacques shares how he went from struggling to make a single sale to earning consistent five-figure months, all while teaching adults how to play piano online. We talk about his initial pricing strategy, how he started driving traffic through YouTube, and the game-changing role that sales funnels played in his business. He also walks me through how adding an evergreen webinar and a strategic discount model dramatically increased his revenue. I loved how transparent Jacques was about what worked, what didn’t, and how he’s continued to optimize his systems over time. If you’ve ever wondered whether it’s possible to build a profitable online course in a niche market, especially something in the arts or music, you’ll find this conversation incredibly encouraging and full of actionable advice. Whether you’re just getting started or looking to take your course sales to the next level, this episode is packed with real-world insight that can help you build a sustainable and scalable online business.Listen to the full episode to hear:How Jacques grew his online course Piano in 21 Days to over $4 million in salesThe YouTube strategy he used to drive consistent traffic and leadsWhy sales funnels were the turning point in his business growthHow an evergreen webinar and smart discounting boosted his conversions and revenueFREE Resources to Grow Your Online Business:Learn more about Jacques: https://pianoin21days.com/The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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9 snips
May 13, 2025 • 38min

Ep 277: How to Find Your Zone of Genius and Turn It Into a Business with Bonnie Christine

Bonnie Christine, an acclaimed surface designer and educator, shares her inspiring journey from solopreneur to leading a multimillion-dollar business. She discusses how to find your 'zone of genius' where passions and talents converge. Bonnie offers practical insights on delegating tasks to enhance efficiency and the importance of tools like time audits and SOPs. Listeners can learn to streamline their businesses and foster a supportive team, paving the way to work less while earning more.
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9 snips
May 6, 2025 • 15min

Ep 276: The EASIEST Online Businesses to Start in 2025 (no experience needed!)

Discover the easiest online businesses to kickstart in 2025 with zero experience! Freelancing roles like customer service and social media management can help you earn quickly. Explore how personal skills can translate into a successful coaching or consulting venture. Get practical tips for networking, creating an online presence, and attracting clients through social media. Whether seeking full-time income replacement or side hustle cash, this guidance is your roadmap to online entrepreneurship.
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Apr 29, 2025 • 38min

Ep 275: 5 Kids, 6 Figures: Gillian Perkins’ Path to a Profitable Membership Business Fueled by YouTube

The guest shares their entrepreneurial journey, focusing on how simplifying offers can lead to sustainable business growth. A significant highlight is the role of YouTube in generating high-quality leads. They discuss overcoming emotional challenges and revenue plateaus while refining their business model, which includes high-ticket coaching and affordable memberships. The conversation also dives into rethinking launch strategies, balancing live and evergreen sales, and maximizing revenue through sponsorships and affiliate marketing.
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Apr 22, 2025 • 45min

Ep 274: How This Business Scaled to $1M in JUST 2 Years (with Dustin Riechmann)

In today's episode, I’m joined by Dustin Riechmann, the founder of Seven Figure Leap. Dustin shares how he grew his business from the ground up to nearly a million dollars in just a few short years—all by strategically using podcast guesting and “serve calls” to attract his ideal clients.We dive into his unique five-step framework for podcast guesting that actually gets results, plus the powerful role mastermind groups played in his growth. Dustin also shares insights from his experience as a certified StoryBrand guide and how building strong relationships (and getting clear on your message) can truly move the needle in your business.If you’re growing a high-ticket program or group coaching offer, this episode is packed with practical strategies you’ll want to implement right away.Listen to the full episode to hear:How Dustin used podcast guesting to grow his business to nearly $1MThe five-step framework for getting real results from podcast interviewsWhy “serve calls” are a powerful strategy for attracting high-ticket clientsThe role of mastermind groups and strong relationships in business growthFREE Resources to Grow Your Online Business:Learn more about Dustin: https://7figureleap.com/The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
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10 snips
Apr 15, 2025 • 32min

Ep 273: Why People Aren’t Buying (And How to Fix It)

Entrepreneurs often grapple with the frustration of low sales, but a great idea alone won't cut it. Marketing strategies play a pivotal role in turning interest into income. Real-world examples from Instagram and Airbnb highlight the importance of adapting to customer feedback. Instead of viewing stagnant sales as a sign of a bad idea, it's time to pivot and refine your product. Learn practical strategies to align your offerings with market demand and transform your business success!
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Apr 8, 2025 • 19min

Ep 272: I built a custom AI that turns my videos into blogs. (And you can too.)

Discover how to transform your video content into engaging blog posts using a custom AI assistant. Learn about the journey of building this tool alongside an AI expert and the practical resources available for content creators. Explore the power of automation to streamline writing and discover the innovative '100K Method' for creating passive income through automated sales funnels. Plus, get a free prompt and video tutorial to kickstart your own AI journey!
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7 snips
Apr 1, 2025 • 41min

Ep 271: How to Find TIME to Work on Your Business (w/ Chelsi Jo)

Chelsi Jo, a home management expert and professional business organizer, shares invaluable insights on juggling home life, homeschooling, and entrepreneurship. She unveils her five-block time-blocking method, designed to help you carve out consistent work time. Chelsi emphasizes the importance of preparation and creating routines that complement your lifestyle. Listeners will also discover effective strategies for balancing business endeavors with personal commitments, making organization work for them, rather than feeling overwhelmed.

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