Work Less, Earn More

When you’re just getting started with your business, it can be so tempting to spend time on all the “fun” things like designing the perfect logo, building a fancy website, or posting every day on social media. But here’s the thing: those tasks don’t actually move the needle when it comes to making money.In this episode, I’m sharing the common mistakes I see new entrepreneurs make that end up wasting precious time and slowing down their progress. I’ll explain which activities you can safely postpone, like forming an LLC, creating complicated sales funnels, or investing in expensive software, and why focusing on them too soon can actually hold you back.Instead, I’ll show you what to prioritize right now: your product, your target audience, and your sales process. These are the core essentials that will help you start earning sooner and give you the momentum to grow.If you’re in the early stages of building your business, this episode will help you cut through the noise, stop spinning your wheels, and zero in on what actually matters most.Listen to the full episode to hear:The tasks that seem important but won’t help you make money yetWhat to focus on first to build momentum and generate salesWhy delaying certain “official” steps can actually speed up your progressHow to avoid the distractions that hold most new entrepreneurs backWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Join business strategist Jordan Gill, founder of Systems Saved Me, as she shares insights on transforming audience attention into revenue. Discover the biggest mistakes entrepreneurs make with sales conversions and why simplicity in systems can lead to greater results. Jordan highlights creative ways to personalize offers and discusses the smart use of AI tools like ChatGPT for content repurposing. She stresses the importance of focusing on fewer platforms for better engagement, making this conversation a must-listen for online business owners.

Choosing the right legal structure for your business can feel… overwhelming. Sole proprietorship, LLC, S corp, C corp… what do all these terms even mean? And more importantly, how do you know which one is right for YOU?When I was first starting out, I had so many questions about business structures. I didn’t want to mess up something that could affect my taxes, my liability, and my long-term growth. And I know I’m not the only entrepreneur who’s felt that way.That’s why in today’s episode of Work Less, Earn More, I’m breaking down the four most common business structures and walking you through the pros and cons of each. I’ll share what I’ve personally learned from navigating these transitions myself, give you tips for when it makes sense to switch from one structure to another, and explain why it’s so important to get professional advice from an accountant or attorney.If you’ve ever felt confused about what’s best for your business—or you just want to be sure you’re set up in the smartest way possible—this episode will clear things up.Listen to the full episode to hear:The differences between a sole proprietorship, LLC, S corp, and C corp (in plain English)The key pros and cons of each structureWhen it might make sense to switch from one structure to anotherWhy professional guidance from an accountant or attorney is essentialWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Join Jillian Dolberry, a leadership strategist and operations expert, as she shares insights to help agency owners escape the constant grind. Discover how mindful decision-making can align your business choices with core values and the importance of documenting processes to avoid hidden costs. Learn practical delegation methods to empower your team and break free from the operator trap. Jillian offers actionable tips to streamline operations and create an environment conducive to growth, all while reclaiming your valuable time.

Struggling to keep up with your weekly to-do list? Discover an effective planning process that blends work, family life, and self-care. Learn how to prioritize tasks and set boundaries to protect your time. Find out why intentionally procrastinating can actually be beneficial. Plus, pick up some tips for effortlessly fitting small tasks into your busy schedule without losing your momentum. Embrace a more strategic approach to make your weeks feel manageable and productive!

Discover how AI is revolutionizing content creation. Learn three innovative strategies to generate ideas, repurpose content, and enhance your drafts for better quality and efficiency. The discussion covers the balance between the ease of low-quality output and the potential for high-quality results. A bonus tip reveals how to automate workflows, saving you valuable time. Plus, get introduced to a useful tool for managing contractor payments seamlessly. Embrace AI to elevate your content game!

Join Dave Heath, founder of Human Focus AI, as he equips entrepreneurs with innovative AI strategies. He draws parallels between AI integration today and the early internet boom, stressing the importance of early adoption for a competitive edge. Discover practical applications for tools like ChatGPT in content creation and daily operations. Dave also shares how to tailor custom AI assistants to fit unique business needs while advising on common pitfalls to avoid. By the end, you’ll have a clear path to leveraging AI for maximum productivity and work-life balance.

In this episode, I’m sharing a challenge that nearly every aspiring entrepreneur faces at some point: how do you choose the right product to create and sell?I’m walking you through the five-step framework I use to help my students make this decision strategically so they can confidently create a product that sells, even if they have a small audience or feel uncertain about their expertise. Whether you’re thinking about creating a course, a digital product, or something else, I’ll show you how to identify opportunities, filter your ideas using my Four Ps method (Problem, Person, Proven, Personal Fit), and validate your concept through real customer interactions and pre-sales.I’m also sharing a practical example from one of my students, Jane Calms, who successfully launched her first course by following these exact steps.If you’ve ever struggled with indecision, self-doubt, or simply having too many ideas, this episode will give you the clarity and direction you need to move forward.Use this scoring spreadsheet to decide WHICH of your product ideas to pursue: https://gillianperkins.com/choose-what-productListen to the full episode to hear:A clear, step-by-step process for choosing the right product to createHow to narrow down your ideas using the Four Ps methodPractical ways to validate your product idea before you build itEncouragement and examples to help you get started, even with a small audienceFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I’m joined by my friend and fellow entrepreneur, Tara Wagner. Tara is an accredited small business consultant who has been through a lot in recent years, navigating chronic health challenges and long COVID while still running a successful business.We had a really honest conversation about what it looks like to build a sustainable, profitable business when life throws you curveballs and how social media, specifically Instagram, can either help or hurt in that process. Tara shared how she’s learned to treat her Instagram profile more like a digital business card: simple, strategic, and supportive of her overall business goals (without requiring hours of her time every week).If you’ve been feeling overwhelmed or uninspired by social media, I think you’ll find this conversation refreshing and encouraging.Listen to the full episode to hear:How to optimize your Instagram profile so it works for you even when you’re not actively postingWhy social media shouldn’t run your business — or your lifeHow to create intentional content that aligns with your offers and helps convert followers into clientsTara’s plan for her own 90-day challenge to revive her social media presence in a way that feels aligned and manageableWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:YouTube Workshop Registration: https://creatorfasttrack.com/workshop-registrationLearn more about Tara: https://xotara.us/socialbizcard/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

AI has changed the game, making it easier than ever to create more content but also raising the bar for quality. In this episode I talk about what’s working right now, from story-driven videos and long-form interviews to the growing shift toward video and podcasts as preferred content formats.We’ll dive into why building trust and creating personal connections is more important than ever and how “fast track funnels” can help speed up the buyer journey. I’m also breaking down why free “lite” versions of your offers can increase conversions and why user-generated content still plays a powerful role in today’s marketing landscape.Whether you're just getting started or looking to optimize your marketing strategy, this episode will help you stay ahead of the curve and reach your audience more effectively.Listen to the full episode to hear:The most effective marketing strategies for online businesses in 2025Why video and podcasts are outperforming written contentHow to build trust and connection with your audienceThe benefits of offering free “lite” versions of your productsWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:YouTube Workshop: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins