Work Less, Earn More

Discover how AI is revolutionizing content creation. Learn three innovative strategies to generate ideas, repurpose content, and enhance your drafts for better quality and efficiency. The discussion covers the balance between the ease of low-quality output and the potential for high-quality results. A bonus tip reveals how to automate workflows, saving you valuable time. Plus, get introduced to a useful tool for managing contractor payments seamlessly. Embrace AI to elevate your content game!

Join Dave Heath, founder of Human Focus AI, as he equips entrepreneurs with innovative AI strategies. He draws parallels between AI integration today and the early internet boom, stressing the importance of early adoption for a competitive edge. Discover practical applications for tools like ChatGPT in content creation and daily operations. Dave also shares how to tailor custom AI assistants to fit unique business needs while advising on common pitfalls to avoid. By the end, you’ll have a clear path to leveraging AI for maximum productivity and work-life balance.

In this episode, I’m sharing a challenge that nearly every aspiring entrepreneur faces at some point: how do you choose the right product to create and sell?I’m walking you through the five-step framework I use to help my students make this decision strategically so they can confidently create a product that sells, even if they have a small audience or feel uncertain about their expertise. Whether you’re thinking about creating a course, a digital product, or something else, I’ll show you how to identify opportunities, filter your ideas using my Four Ps method (Problem, Person, Proven, Personal Fit), and validate your concept through real customer interactions and pre-sales.I’m also sharing a practical example from one of my students, Jane Calms, who successfully launched her first course by following these exact steps.If you’ve ever struggled with indecision, self-doubt, or simply having too many ideas, this episode will give you the clarity and direction you need to move forward.Use this scoring spreadsheet to decide WHICH of your product ideas to pursue: https://gillianperkins.com/choose-what-productListen to the full episode to hear:A clear, step-by-step process for choosing the right product to createHow to narrow down your ideas using the Four Ps methodPractical ways to validate your product idea before you build itEncouragement and examples to help you get started, even with a small audienceFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I’m joined by my friend and fellow entrepreneur, Tara Wagner. Tara is an accredited small business consultant who has been through a lot in recent years, navigating chronic health challenges and long COVID while still running a successful business.We had a really honest conversation about what it looks like to build a sustainable, profitable business when life throws you curveballs and how social media, specifically Instagram, can either help or hurt in that process. Tara shared how she’s learned to treat her Instagram profile more like a digital business card: simple, strategic, and supportive of her overall business goals (without requiring hours of her time every week).If you’ve been feeling overwhelmed or uninspired by social media, I think you’ll find this conversation refreshing and encouraging.Listen to the full episode to hear:How to optimize your Instagram profile so it works for you even when you’re not actively postingWhy social media shouldn’t run your business — or your lifeHow to create intentional content that aligns with your offers and helps convert followers into clientsTara’s plan for her own 90-day challenge to revive her social media presence in a way that feels aligned and manageableWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:YouTube Workshop Registration: https://creatorfasttrack.com/workshop-registrationLearn more about Tara: https://xotara.us/socialbizcard/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

AI has changed the game, making it easier than ever to create more content but also raising the bar for quality. In this episode I talk about what’s working right now, from story-driven videos and long-form interviews to the growing shift toward video and podcasts as preferred content formats.We’ll dive into why building trust and creating personal connections is more important than ever and how “fast track funnels” can help speed up the buyer journey. I’m also breaking down why free “lite” versions of your offers can increase conversions and why user-generated content still plays a powerful role in today’s marketing landscape.Whether you're just getting started or looking to optimize your marketing strategy, this episode will help you stay ahead of the curve and reach your audience more effectively.Listen to the full episode to hear:The most effective marketing strategies for online businesses in 2025Why video and podcasts are outperforming written contentHow to build trust and connection with your audienceThe benefits of offering free “lite” versions of your productsWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:YouTube Workshop: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Gabe Cox, renowned host of the Grow Your Business Without Social Media Online Conference, shares profound insights on efficient content marketing. He discusses leveraging YouTube for sustainable business growth, emphasizing the benefits of long-form content. Tips on batch production and repurposing content across platforms show how to maximize efficiency. Gabe also dives into monetization methods on YouTube, using personal success stories to inspire others. If you're aiming to streamline your marketing efforts and boost income, this conversation has you covered!

Discover how to protect your business without spending a fortune! Learn the importance of choosing the right business structure and creating strong contracts. Explore effective ways to safeguard your website and intellectual property. Get insights on when business insurance is truly necessary. Plus, uncover affordable resources like Small Business Legal 101 that can boost your legal knowledge. Whether you're starting out or already established, this knowledge is crucial for every entrepreneur!

Get ready for baby number six while keeping a business in check! Discover how advanced planning, like creating content and launching projects, can ensure smooth operations during maternity leave. Leverage AI for delegating crucial tasks, from marketing to partnerships. The 12-week year system proves essential for maximizing productivity in less time. Whether you're stepping away or aiming for a streamlined business, this episode offers valuable insights to keep your company thriving!

See what AI can do for your website with a custom Website Re-Write: https://startupsociety.shop/products/website-rewrite-client-attracting-messaging (Use coupon code WORKLESS when you check out for 40% off.)In this episode, I’m joined by copywriting expert Jason Benfer to talk all about how to write better, more strategic sales copy, especially with the help of AI.We dive into why so many entrepreneurs struggle to apply what they’ve learned from marketing or self-improvement books and how AI can help bridge the gap between knowledge and execution. Jason shares the copywriting framework he swears by, along with real examples and stories from people who have used it to transform their messaging.We also talk about Sherpa, the AI-powered tool Jason created to analyze and rewrite sales pages for better conversions.If you’ve ever felt stuck trying to write copy or wished you could partner with AI to make it easier, this episode will help you understand the foundations of good messaging and how to make it work for your business.Listen to the full episode to hear:The copywriting framework Jason uses to craft high-converting messagesWhy AI can help you write better sales copy fasterCommon mistakes entrepreneurs make with their messagingHow to use tools like Sherpa to improve your sales pagesFREE Resources to Grow Your Online Business:See what AI can do for your website with a custom Website Re-Write: https://startupsociety.shop/products/website-rewrite-client-attracting-messaging (Use coupon code WORKLESS when you check out for 40% off.)Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

This episode is a goldmine for stay-at-home moms considering their first business venture. It covers five actionable steps to launch a business without needing a big budget or extensive skills. Expect insights on validating your idea, crafting a simple offer that sells, and overcoming the fears that come with starting out. The speaker shares personal struggles, the importance of balancing responsibilities, and how to create efficient systems for growth. It's all about transforming dreams into reality while managing family life!