Work Less, Earn More

In this episode, I'm diving deep into an essential question for aspiring entrepreneurs: What should your membership program actually include? Inspired by questions from dedicated listener and Startup Society member Cheryl Kosner, I'm providing valuable insights for those considering launching or enhancing their own membership offerings.I start with my own journey of creating a successful membership program, discussing the struggle that comes with deciding how much content is necessary before launching, as well as the importance of validating ideas through market research and initially adopting a minimalist approach, which goes hand-in-hand with structuring content to keep members engaged without overwhelming them. We all want to avoid a tiresome content treadmill!I highlight various phases of my membership's growth, beginning with the launch in 2018. I explain how I navigated various changes to create a sustainable program that grows alongside its members.If you're curious about how to manage content creation without burning out, you'll learn my key strategies that have allowed me to maintain quality without the constant need to produce new materials each week. I stress the importance of solid training that members can access at their own pace and show how a membership's value doesn't solely rely on the frequency of new content. Instead, sustaining engagement through community interaction and live events holds significant value, ensuring members find ongoing reasons to remain subscribed.This episode will provide you with practical insights like:- Effective strategies for launching a membership program tailored to member needs- Key decisions surrounding content creation and ongoing development- Tips for balancing content production with member engagement to avoid burnout- Ways to create lasting value in a membership beyond just new tutorials or coursesIf you're considering starting or improving your own membership program, tune in for a candid conversation that paves the way for you to build a thriving community and financial independence without sacrificing your freedom.Chapters:0:00: What should your membership actually include?1:31: The Freedom of Entrepreneurship5:19: Phases of Content Development10:01: Shifting to Guest Experts13:03: Creating Sustainable Membership Models18:59: Listener Questions and Wrap-UpWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I talk with Shay Brown, co-founder of Bucket List Bombshells, about building a multi-seven-figure business while embracing a four-day workweek. Shay shares insights on achieving professional success without the hustle and how her business has empowered over 10,000 women globally through efficient business practices.Key highlights include:Four-Day Workweek Benefits: how this shift has enhanced personal well-being and productivityLead Generation Strategies: their successful partner workshop model for generating leads with minimal timeLeveraging Strengths: the effective division of responsibilities between Shay and Cassie, her business partnerPersonalization in Client Engagement: the need for connection in a changing digital landscapeAdapting to Trends: observations on consumer behavior changes post-pandemicThis episode is filled with practical advice for entrepreneurs seeking balance and success. Tune in for inspiration and actionable strategies to fuel your business's growth!FREEBIE! SHAY'S DREAM CLIENT PLAYBOOK: https://bucketlistbombshells.com/worklessearnmoreShay's Website: https://bucketlistbombshells.comShay's Instagram: https://instagram.com/bucketlistbombshellsShay's Programs: https://bucketlistbombshells.com/programsRegister now for your FREE ticket to Start-Scale-Succeed 2025:https://gillianperkins.com/sss-registerChapters:0:02: Growing Your Business with Less Time1:28: Freedom and Balance in Entrepreneurship2:14: Shea Brown's Journey to Success4:06: Balancing Roles in a Business Partnership7:01: Effective Client Coaching Strategies9:17: Marketing Strategies for Online Businesses17:56; Nurturing Leads After Initial Contact23:27: Expanding Audience Beyond Workshops26:49: Understanding Product Offerings and Sales29:32: Revenue Streams and Financial Insights31:07: The Origin Story of Bucket List Bombshells39:17: Adapting to Changes in the Online Space39:46: Connecting with Shay Brown OnlineWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Join success coach Gabe Cox, the mastermind behind the Start, Scale, Succeed virtual conference, as he unveils key strategies for aspiring entrepreneurs. Discover how the conference is structured around actionable lessons for breaking the $100K revenue mark. Gabe dives into foundational skills for beginners, advanced scaling techniques, and essential mindset shifts. The unique hybrid format encourages live interactions, networking, and Q&A sessions, making it an enriching experience for all participants!

Tackling the challenge of starting a YouTube channel, this discussion presents four unique methods to guide aspiring creators. The Intersection Method uses a Venn diagram to find the sweet spot between passions, skills, and trends. The Strategy First Method emphasizes research on underserved niches. The BEB Method focuses on aligning content with business goals, while the Lab Method encourages experimentation with video ideas. Each method aligns with different personality types, making it easier to find the perfect fit and kickstart your journey.

Prerna Malik, an email strategist and co-founder of Content Bistro, dives into the future of email marketing and the challenges posed by inbox saturation. She emphasizes the power of storytelling and authenticity in newsletters, advocating for 'Nurtured for Sales' approaches to engage non-buyers. Prerna explains the importance of audience segmentation to boost conversion rates and discusses innovative pre-launch strategies. Listeners gain valuable insights on how to adapt email strategies for a changing market and build trust through personal storytelling.

Join Pinterest marketing expert Heather Farris as she dives into the future of Pinterest in 2025. With over eight years in the field, she emphasizes the need for authentic, creator-generated content amidst the rise of AI. Heather sheds light on adapting to algorithm changes, effective pinning strategies, and optimizing boards for visibility. Discover how video pins, content repurposing, and a sustainable pinning routine can boost engagement. Plus, learn practical tips for marketers in B2B and informational niches to thrive on this evolving platform!

Discover how to thrive as both a busy mom and entrepreneur! Learn effective strategies for building an online business with affordable courses and coaching. Uncover the importance of nurturing leads through email marketing and the power of YouTube as a growth engine. Get practical tips on balancing work and family, like setting boundaries and finding time for focused work. Hear about key mistakes to avoid, such as automating failing processes and hiring too early. Tune in for insights that can help you launch and grow your own business!

New entrepreneurs often get sidetracked by distractions like logo design and social media posts, which don't actually drive profit. It's crucial to avoid wasting time on unnecessary tasks like forming an LLC or investing in software early on. Instead, focus on developing your product, understanding your audience, and refining your sales process. Learn which steps to delay for quicker progress and discover the core essentials that will help you generate sales and momentum in your business journey.

Join business strategist Jordan Gill, founder of Systems Saved Me, as she shares insights on transforming audience attention into revenue. Discover the biggest mistakes entrepreneurs make with sales conversions and why simplicity in systems can lead to greater results. Jordan highlights creative ways to personalize offers and discusses the smart use of AI tools like ChatGPT for content repurposing. She stresses the importance of focusing on fewer platforms for better engagement, making this conversation a must-listen for online business owners.

Choosing the right legal structure for your business can feel… overwhelming. Sole proprietorship, LLC, S corp, C corp… what do all these terms even mean? And more importantly, how do you know which one is right for YOU?When I was first starting out, I had so many questions about business structures. I didn’t want to mess up something that could affect my taxes, my liability, and my long-term growth. And I know I’m not the only entrepreneur who’s felt that way.That’s why in today’s episode of Work Less, Earn More, I’m breaking down the four most common business structures and walking you through the pros and cons of each. I’ll share what I’ve personally learned from navigating these transitions myself, give you tips for when it makes sense to switch from one structure to another, and explain why it’s so important to get professional advice from an accountant or attorney.If you’ve ever felt confused about what’s best for your business—or you just want to be sure you’re set up in the smartest way possible—this episode will clear things up.Listen to the full episode to hear:The differences between a sole proprietorship, LLC, S corp, and C corp (in plain English)The key pros and cons of each structureWhen it might make sense to switch from one structure to anotherWhy professional guidance from an accountant or attorney is essentialWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins