Entrepreneur Eric Ryan, known for Method soaps, shares insights on serial creativity and reinvention. Topics include the importance of adaptation, challenges in product design, and the impact of naivete on innovation in established industries. Exploring the journey of a successful entrepreneur behind Method products and subsequent ventures, emphasizing the importance of leadership and personal qualities over just a business plan.

Eric Ryan, founder of Method Soap and OLLY Vitamins, shares insights on creativity, sustainable branding, and forming successful partnerships. He discusses building company culture, embracing social responsibility with B Corp, and the impact of social media. Exploring legacy and inspiration, he aims to leave a positive influence on society.

In the late 1990s, Adam Lowry and Eric Ryan took on the notion that "green doesn't clean" by setting out to make soap that could clean a bathtub without harming the environment. Adam started experimenting with baking soda, vinegar, and scented oils, while Eric worked on making sleek bottles that looked good on a kitchen counter. Just a few years later, Adam and Eric were selling Method cleaning products in stores throughout the country, after a bold gamble got them on the shelves of Target.Order the How I Built This book at:https://smarturl.it/HowIBuiltThisSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.