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At Large with Scott Norton
#1: Eric Ryan - Good Artists Copy, Great Artists Steal
Jun 26, 2024
Eric Ryan, founder of Method Soap and OLLY Vitamins, shares insights on creativity, sustainable branding, and forming successful partnerships. He discusses building company culture, embracing social responsibility with B Corp, and the impact of social media. Exploring legacy and inspiration, he aims to leave a positive influence on society.
01:05:18
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Quick takeaways
- Culture is crucial in building successful brands by focusing on internal culture reflecting in products.
- Shift towards self-expression in brand interactions over aspiration due to social media influence.
Deep dives
Building Brands from the Inside Out
Building a brand from a cultural perspective is emphasized, considering culture as the foundation of success in startups. By focusing on getting the right people and creating the right culture, companies like Apple and Nike have excelled. The belief is to prioritize people and products, treating the products as a reflection of the company's culture, aiming to create offerings that resonate with the team, their families, and friends.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode