At Large with Scott Norton cover image

#1: Eric Ryan - Good Artists Copy, Great Artists Steal

At Large with Scott Norton

CHAPTER

Creating Aspirational Identities and Company Culture

Exploration of how brands shape consumer identities through aspirational lifestyles and how self-expression is becoming more crucial. Emphasis on building a strong company culture, including deliberate steps to enhance it and the importance of establishing rhythms to reinforce cultural values within a company.

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