Mike Tyson said, “Everybody has a plan until they get punched in the mouth.” That's how I feel every time I try to write something. You don't really realize how hard writing is until you actually sit down and do it. If it’s any consolation, just remember the copywriting law of physics from this episode’s guest: If a problem exists, so does the solution.Thomas Kemeny has made a career writing for advertising, one of the most challenging written mediums. You need the copy to sell, but it can't be salesy. It's gotta make people smile, but you can't come off as trying to be funny. The shorter the better, but make sure to pack in all the features and benefits. Got it?For people who have practiced this all their life, like Thomas, writing for advertising is an art, a science, and a business. And for the rest of us to learn, Thomas wrote one of the very few books on how to write advertising copy. The book is called Junior, and today we'll talk about many of the lessons he shares in this book.In this episode, Thomas will take us through copywriting exercises to generate headlines using the shortcuts and “dirty tricks” the industry has used for decades. He talks about how his creative process involves tricking your brain into never thinking it’s done, so that you can push from the logical and into the nonsensical before arriving at an unexpected solution. Best of all, Thomas reveals what he calls “the secret rule for great work” which no company will ever actually abide by.Enjoy the show, enjoy his book, and enjoy making Hungarian chicken paprikash. —Website Show Notes: Junior: Writing Your Way Ahead in Advertising Hey Whipple, Squeeze This Oscar Health campaign Sir Kensington’s Fries of New York Hungarian chicken paprikash 📸@swhnorton 🐦@swhnorton🖥️www.atlargeshow.com…….This podcast is made available solely for entertainment and educational purposes. The information presented here does not constitute investment, legal, or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of any investment advisor. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. Did you enjoy this episode? Please leave a 5 star rating on your podcast app and comment below.

My guest today is Clare Vivier: celebrated fashion designer and entrepreneur known for her eponymous brand, Clare V. Over 16 years in business, she has quietly, yet undeniably, reshaped the landscape of accessories.The French-inflected simplicity of her designs—leather handbags adorned with bold stripes, understated totes that whisper rather than shout—echo her essence: practical and deliberate, with an artist’s cool. Vivier has managed to bottle up California ease and Parisian sophistication, infusing it into a brand that feels both timeless and strikingly now.Born and raised in the Midwest, Vivier's path to the fashion world was anything but linear. A former journalist, she honed her style sensibilities while living in France, where she noticed a glaring gap in the accessories market: bags that married utility with understated luxury. Armed with curiosity, entrepreneurial spirit, and a sewing machine purchased with found money, she taught herself the art of leather working to make a laptop bag that she herself would want to carry.What began as a modest operation soon blossomed into Clare V., a brand that has come to define West Coast chic. From its early cult following in indie boutiques to its current status as a staple among tastemakers, Clare V. has grown into a quietly powerful force in the fashion industry, without compromising integrity or its signature style. Her pieces, whether carried by Hollywood A-listers or creative professionals on the go, feel both egalitarian and aspirational, a reflection of the woman behind the brand.Yet for Vivier, success is as much about community as it is about commerce. With stores across the country—each one a carefully curated love letter to its neighborhood—and a commitment to ethical production practices, she has proven that achieving scale doesn't require sacrificing the values that guide you in the early days.Without further adieu, please enjoy my conversation with Clare.                           —Website Show Notes: Clare V Instagram La Vie de Clare V. Wabi-sabi The Cult of Clare V Sample Sales The Hidden Staircases of Los Angeles Vélib' Métropole All Fours: A Novel Alice Neel Jules et Jim Crispy Smashed Potatoes and Chimichurri  📸@swhnorton 🐦@swhnorton🖥️www.atlargeshow.com…….This podcast is made available solely for entertainment and educational purposes. The information presented here does not constitute investment, legal, or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of any investment advisor. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. Did you enjoy this episode? Please leave a 5 star rating on your audio platform and comment below your favorite part of the episode. See you next week!

Alex Bogusky, a pioneering advertising creative director known for his work at Crispin Porter + Bogusky, transformed the industry with campaigns like Mini Cooper and the Truth anti-smoking ads. He shares thrilling insights into the creative process behind groundbreaking projects, including the iconic Subservient Chicken campaign. Alex also reflects on his spiritual journey of healing after loss, discussing alternative methods like ayahuasca and the importance of love and self-awareness in personal and professional life.

My guest today is Alexis Gay. While on the rise in her career in tech, Alexis took to the internet to lampoon her own industry as her social alter ego, @yayalexisgay. With razor sharp comedic instincts and magnetic screen presence, she pokes fun at the absurdity of a new professional class that’s trying to put a dent in the universe while navigating petty personal problems. After 25 million video views, countless industry conference keynotes, and over a hundred episodes of her podcast Non-Technical, Alexis has left her desk job and incessant slack notifications behind. She’s now started a new chapter as an entertainer, trading annual performance reviews for nightly standing ovations.After debuting her one woman show Unprofessional at the Edinburgh Fringe Festival in Scotland, she’s taking it on an eight city tour across the United States. We sat down a day before her performance in Los Angeles to talk about her travels in the creator economy and her craft of self-parody.Please enjoy my conversation with the consummate unprofessional professional, Alexis Gay. Show Notes:Alexis Gay Website Alexis Gay Instagram “Unprofessional” tour dates and tickets The War of Art Book The Body Keeps the Score book Box Breathing Cat CohenAlex Edelman The Artist’s Way📸@swhnorton 🐦@swhnorton🖥️www.atlargeshow.com…….This podcast is made available solely for entertainment and educational purposes. The information presented here does not constitute investment, legal, or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of any investment advisor. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. Did you enjoy this episode? Please leave a 5 star rating on your audio platform and comment below your favorite part of the episode. See you next week!

Years ago, I made a pilgrimage up the Hudson river to visit a guru. Conscientious, soft spoken, and sporting a shiny bald head, he had the profile of a wiseman in eastern philosophy. But in fact, he was a guru in the secular (yet mystical) philosophy of marketing.Towards the end of our meeting, as I asked for advice on growing our startup Sir Kensington’s, he wrote a note on a piece of torn paper and slipped it across the table. I picked it up and read it: “People Like Us Do Things Like This.” Huh? My guest today is Seth Godin, whose work I've followed for nearly 20 years, and has informed both the businesses I've built and how I evaluate companies for investment.Seth is the poet laureate of modern marketing. His genius lies in his ability to distill complex ideas into clear, actionable insights that resonate in today's attention-scarce world. And in a world addicted to shortcuts and quick wins, Godin’s message is refreshingly real and profoundly human: great work takes guts, vision, and the courage to stand out. As Seth says, "safe is risky."Today we'll talk about his greatest hits -- though we took this occasion to talk about his brand new book, "This is Strategy" which he simplifies strategy into what he calls "a philosophy of becoming."In Seth's world, marketing isn't just about selling - it's about making a difference. So if you want to build something consequential, queue up Seth's books on your kindle and please enjoy my conversation with Mr. Seth Godin.Website Show Notes: First, ten blog post https://seths.blog/2009/04/first-ten/ The Purple Cow https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X Tribes https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1491514736 This is Marketing https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830/ This is Strategy https://www.amazon.com/This-Strategy-Better-Elevate-Community-ebook/dp/B0CXWV8G29/ The Carbon Almanac https://thecarbonalmanac.org/ Askinosie Chocolate https://askinosie.com/ Dürer's Rhinoceros https://en.wikipedia.org/wiki/D%C3%BCrer%27s_Rhinoceros Your business card is crap https://www.youtube.com/watch?v=4YBxeDN4tbk Seth’s dosa recipe https://seths.blog/modern-dosa-cookbook/ 📸@swhnorton 🐦@swhnorton🖥️www.atlargeshow.com…….This podcast is made available solely for entertainment and educational purposes. The information presented here does not constitute investment, legal, or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of any investment advisor. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. Did you enjoy this episode? Please leave a 5 star rating on your audio platform and comment below your favorite part of the episode. See you next week!

Sometimes you’ll meet someone, and halfway through the conversation it dawns on you: This person is different. This is a person doing their life’s work. Nicholas Coleman is undeniably one of those people. And with eloquence to match his passion, the more he shares the more interesting he becomes.Nick is one of the world’s foremost experts on olive oil. He is an educator, speaker, and co-founder of Grove and Vine, a full service bespoke olive oil merchant and producer. Nick chases the harvest annually through the northern and southern hemispheres to deliver a curated selection of the freshest extra virgin olive oils to both home cooks and Michelin starred restaurants.Nick was the chief oleologist at Eataly for seven years, a position they created for him and has judged countless olive oil competitions around the globe. He is a lifelong musician and bassist alongside Action Bronson in their band, Dr. Bachlava and Human Growth Hormone.In this interview, Nick will teach us how to properly select and taste olive oil, how to squeeze two days into every one, what it’s like to collaborate with Action both with oil and music, and the secret to landing your dream job.Prepare to learn everything you’ve ever wanted to know about olive oil and the business surrounding it, and enjoy my conversation with oleologist Nicholas Coleman.Want to try Nick’s oil? Listeners can use the code "atlarge" at https://groveandvine.com/ for $20 off a Grove and Vine membership.Recorded at studio and community space 57 NYC.Show Notes: Grove & Vine https://groveandvine.com/ Grove & Vine Video https://www.youtube.com/watch?v=f1vsz8letvc Eataly https://en.wikipedia.org/wiki/Eataly Action Bronson https://www.instagram.com/bambambaklava/?hl=en Dr. Bachlava and Human Growth Hormone - Tiny Desk Concert https://www.youtube.com/watch?v=CUN8pdgA0m8 Ribollita Recipe https://cooking.nytimes.com/recipes/1016052-ribollita Nick’s Instagram @oleologist https://www.instagram.com/oleologist/?hl=en 📸@swhnorton 🐦@swhnorton🖥️www.atlargeshow.com…….This podcast is made available solely for entertainment and educational purposes. The information presented here does not constitute investment, legal, or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of any investment advisor. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. Did you enjoy this episode? Please leave a 5 star rating on your audio platform and comment below your favorite part of the episode. See you next week!

A decade ago, Gabe Whaley figured out how to light the internet ablaze and has been leading a relentless scorched earth campaign ever since.Gabe is CEO and co-founder of MSCHF, a Brooklyn-based high-output for-profit art collective behind hundreds of radical and delightful projects. These range from shoes filled with holy water, to anime tax software, to forged picassos, to the mega-viral Big Red Boots. He’s been dragged into court for ticking off big companies, sold a laptop full of viruses for over one million dollars, and gotten MSCHF represented by Perrotin, a leading global contemporary art gallery. Softspoken and understated, Gabe has an unlikely history for a provocateur. He grew up in rural North Carolina, insulated from popular culture, and attended West Point where he learned military discipline before dropping out. After working dead-end jobs back home, he flew up to New York City wearing an ill-fitting suit for a long shot interview with Buzzfeed, where he landed a job working on viral content. Then once his extracurricular MSCHF projects took off, it launched as an undefinable N-of-one company with both adoring fans and corporate nemeses around the world.In this interview, we’ll hear the backstory of some of the collective’s most radical works, how he leads a team with world class ideas and execution, and how creativity and commerce coexist amidst explosive growth for MSCHF.If you do not know MSCHF today, prepare to have your mind cracked open – and prepare to start seeing them everywhere.—"Creativity is a shared international language"Website Show Notes: MSCHF https://www.instagram.com/mschf/?hl=en Sink of Theseus https://www.perrotin.com/artists/mschf/1181/mets-sink-of-theseus/73733 Tax Heaven 3000 https://taxheaven3000.com/ Marcel Duchamp - "Fountain" https://en.wikipedia.org/wiki/Fountain_(Duchamp) MSCHF Perrotin Art 2 - https://leaflet.perrotin.com/view/751/art-2 Art Basel Miami Beach https://www.instagram.com/explore/locations/251364524/art-basel-miami-beach/ Leaderboard ATM https://www.instagram.com/mschf/p/ClrA9dRulbA/?img_index=1 Colette https://en.wikipedia.org/wiki/Colette_(boutique) Deal Sleds https://transacted.io/best-deal-sleds/ Big Red Boots https://www.artnews.com/art-news/news/mschf-big-red-boots-explained-1234656780/ NOTHING IS SACRED - MSCHF retrospective at Daelim Museum https://hypebeast.com/2023/10/mschf-nothing-is-sacred-daelim-museum-retrospective Magazine B https://en.magazine-b.com/ US Military Academy West Point https://en.wikipedia.org/wiki/United_States_Military_Academy Maurizio Cattelan - Comedian (Banana) https://www.nytimes.com/2019/12/08/arts/design/a-critics-defense-of-cattelan-banana-.html Paola Pivi https://www.paolapivi.com/  📸@swhnorton 🐦@swhnorton🖥️www.atlargeshow.com…….This podcast is made available solely for entertainment and educational purposes. The information presented here does not constitute investment, legal, or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of any investment advisor. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. Did you enjoy this episode? Please leave a 5 star rating on your audio platform and comment below your favorite part of the episode. See you next week!

So far, Kareem Rahma has packed more into his 38 years than most people do into a lifetime.Egyptian? Yes. Midwesterner? Yes. New Yorker? Yes. Brooklynite? Yes. Corporate employee? Yes. Post-exit founder? Yes. Media entrepreneur? Yes.Comedian? Yes. Musician? Yes. Published author? Yes. Film producer? Yes. Pizza gallerist? Improbably, yesIs there anything that isn’t a “yes” for Kareem? Well, tune into his viral Instagram series @subwaytakes and indeed, he’s not afraid to blast “100% disagree” when it’s time to say no. In this episode of At Large, we’ll hear how Kareem Rahma built a livelihood pioneering essentialist internet video formats for a divided nation with a shrinking attention span, without losing his fresh optimism and vibe of disheveled cool.Between commandeering the L train for his impromptu hit talk show and hopping into yellow cabs to tell drivers “take me to your favorite place in the city and keep the meter running,” Kareem has collapsed the distance between what he wants and what he does by refusing to let asking for permission be part of his creative process. Thanks to Primary Venture Partners, who generously provided their office studio for this interview in NYC.—Website Show Notes: Subway takes https://www.instagram.com/subwaytakes/ Keep the meter running https://www.youtube.com/channel/UComL0zTx23pc036EI4qojcQ Vice media https://en.wikipedia.org/wiki/Vice_Media Vice guide to North Korea https://www.youtube.com/playlist?list=PL10943F1A08C72A17 The Museum of Pizza https://www.youtube.com/watch?v=HcbWIEm14z0 Out of order https://youtu.be/MVu4igkDcgM?si=tL8uKix4_eRG7Vvz Or Something film - https://www.imdb.com/title/tt26599297/ No Worries if Not https://open.spotify.com/album/4RUqfq8D23n9XIQOKEUVJx?si=2oElDnPaT8KngoZPqZLTMA The Last Stop: https://youtu.be/1w7qwsROk10?si=Z8hIDuPBB26Y6J1J Sheel Mohnot's takes: https://x.com/pitdesi/status/1832599305699651754 Jacques Pepin scrambled eggs https://www.youtube.com/watch?v=bqKq0bQHnZU 📸@swhnorton 🐦@swhnorton🖥️www.atlargeshow.com…….This podcast is made available solely for entertainment and educational purposes. The information presented here does not constitute investment, legal, or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of any investment advisor. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. Did you enjoy this episode? Please leave a 5 star rating on your audio platform and comment below your favorite part of the episode. See you next week!

Cool, calm, and collected, you’d never peg Food52 founder Amanda Hesser as having an insatiable appetite for risk. Self-described as “impulsive” and described by others as “frighteningly ambitious,” Amanda comes off as conscientious and considered as she does intelligent and industrious. So what makes her tick?After following her sense of adventure and love of food to a chateau in Burgundy where she wrote about seasonal cooking, she went on to unexpectedly land a job writing for the food section of the New York Times, where she ultimately rose to food editor of the Times Magazine, and authored The Essential New York Times cookbook. Then in 2009, when internet media and food media were becoming intertwined, she co-founded Food52 as a website and marketplace for people who put food at the center of their life. In this conversation, Amanda talks about the interconnected ecosystem of Food52’s business model, including its strong community, advertising model, marketplace, and recent acquisitions for vertical integration with heritage brands. She’ll share stories of partnering with private equity investors, the importance of delighting customers in inefficient yet effective ways, and operating in “founder mode.” Prepare to be very hungry (and itching to make chocolate cake) by the end of this episode.Thanks to Primary Venture Partners, who generously provided their office studio for this interview in NYC.“In so many ‘consumer’ business, the consumer gets forgotten and treated like some sort of widget”Website Show notes: Food52 http://food52.com The Essential New York Times Cookbook https://store.nytimes.com/products/the-essential-new-york-times-cookbook?variant=39431971176518 Paul Graham - Founder Mode https://paulgraham.com/foundermode.html Paul Graham - Do Things that Don't Scale https://paulgraham.com/ds.html Food52’s Instagram https://www.instagram.com/food52/?hl=en Amanda Hesser’s Instagram https://www.instagram.com/amandahesser/?hl=en TCG - The Chernin Group https://tcg.co/ Dansk Købenstyle https://www.dansk.com/collections/kobenstyle Uunifetapasta https://www.tiktok.com/@liemessa/video/6923943550111550726?lang=en A2 Milk https://www.bonappetit.com/story/what-is-a2-milk https://puck.news/ Amanda’s Chocolate Dump It Cake recipe https://food52.com/recipes/5102-chocolate-dump-it-cake 📸@swhnorton 🐦@swhnorton🖥️www.atlargeshow.com…….This podcast is made available solely for entertainment and educational purposes. The information presented here does not constitute investment, legal, or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of any investment advisor. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. Did you enjoy this episode? Please leave a 5 star rating on your audio platform and comment below your favorite part of the episode. See you next week!

Shane Heath, CEO and co-founder of MUD\/WTR, shares his journey from personal loss to leading a hypergrowth company. He discusses the transformative power of creativity and resilience derived from discomfort. The conversation dives into the evolving perceptions of psychedelics and their potential for healing. Shane also talks about the importance of intentional routines for balancing parenting and productivity, along with insights on self-reflection and maintaining authenticity in leadership.