At Large with Scott Norton #23: Sophia Amoruso - Sauce Boss meets Girlboss
Our guest today is Sophia Amoruso, founder of the first internet native fashion brand, Nasty Gal. Since growing Nasty Gal to global prominence and then taking it through a sudden bankruptcy sale, she’s subsequently founded three other businesses including Trust Fund, her VC firm. Sophia coined the term #Girlboss, which is the name of her second business, a Netflix show based on her life, and the title of her memoir which spent 18 weeks on the New York Times bestseller list.
I admire Sophia for her courage and action in the face of fear. Fear of failure and fear of not looking good can be overwhelming to the point of paralysis (certainly I am governed by these fears) but today we'll get into how Sophia has achieved a buoyancy to rise above them.
Good brands transcend the reality of the businesses they represent, and in this show, she talks about what it's like for her personal brand to decouple from her lived experience - to the extent of taking a company through bankruptcy just as a Netflix series debuted about her company's success. Talk about cognitive dissonance.
Sophia and I talk about the scrutiny put on female leaders, her recent rumspringa, what she thinks is cool right now in fashion and music, and I ask her to roast my outfit.
Enjoy my conversation with Sophia Amoruso, a refreshingly real storyteller and entrepreneur who's dedicated to living on her own terms.
Show Links:
- Sophia’s Instagram
- Nasty Gal
- #Girlboss the book
- Girlboss the TV show
- Girlboss the company
- Trust Fund
- Business Class
- Piero Umiliani
- Jackson C Frank - Cover Me in Roses
- Harley Pasternak’s Oatmeal Pancakes
📸@swhnorton
🐦@swhnorton
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