How I Built This with Guy Raz method: Adam Lowry & Eric Ryan (2018)
Oct 12, 2020
Adam Lowry and Eric Ryan, the co-founders of Method cleaning products, revolutionized the cleaning industry with eco-friendly solutions. They reflect on their creative journey from childhood friends to entrepreneurs, emphasizing the importance of design and sustainability. Discover how they transformed a chance flight encounter into a thriving brand, faced financial hurdles, and secured a pivotal deal with Target. Their story highlights the blend of luck and skill in building a successful company that challenged conventional cleaning perceptions.
AI Snips
Chapters
Transcript
Episode notes
Auto Industry Roots
- Adam Lowry and Eric Ryan both grew up in families involved in the auto industry in Grosse Pointe, Michigan.
- Ryan's family history included entrepreneurship, with his great-grandfather and grandfather starting a machine and stamping business.
Chance Encounter
- After college, Lowry and Ryan reconnected on a flight, discovering they lived on the same block in San Francisco.
- This led to them becoming roommates and eventually starting a business together.
A Sea of Sameness
- In 1999, Ryan noticed a lack of innovation and differentiation in the cleaning product aisle.
- He saw an opportunity to disrupt the market by creating products that were both effective and aesthetically pleasing.