method: Adam Lowry & Eric Ryan (2018)
How I Built This with Guy Raz
00:00
Navigating Eco-Chic Entrepreneurship
This chapter explores the innovative concept of 'eco-chic', where sustainability meets appealing design, and the challenges faced in entering mainstream retail markets. The speakers discuss their unique approach to marketing non-toxic cleaning products and the obstacles posed by competitors attempting to imitate their success. They also reflect on their evolving partnership, contrasting working styles, and the strategic decision to sell their company while maintaining their commitment to sustainability.
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