How I Built This with Guy Raz Advice Line with Eric Ryan of Method
33 snips
Jun 26, 2025 
Eric Ryan, co-founder of Method and serial entrepreneur, shares his expertise on market entry strategies and his latest venture, Tandy, a functional candy brand. He dives into finding mentors for young entrepreneurs, scaling unique products, and the balance between control and growth in business. Ryan also highlights the importance of innovative marketing and strategic partnerships while sharing anecdotes from his own journey. He offers practical advice to founders navigating the competitive landscape of their respective industries.
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Finding Market Gaps
- Eric Ryan looks for market categories full of sameness where culture shifts or macro trends are missing.
- This approach helps him find opportunities to build brands that tap into unmet consumer desires.
Design Forges Emotional Bonds
- Design creates emotional connections making products objects of desire, not just functional items.
- Eric Ryan embraces an 'inner child' approach to bring whimsy to serious product categories.
Use Omni-Channel Distribution
- Embrace an omni-channel retail approach combining online and traditional stores.
- Retail partnerships with major stores are valuable for scale and consumer recognition.