A Bit of Optimism Invention is Reinvention with entrepreneur Eric Ryan
45 snips
May 14, 2024 
Eric Ryan, a serial entrepreneur known for co-founding Method Products and founding Olly and Welly, shares his insights on the creative process. He emphasizes that reinvention is vital for entrepreneurial success and discusses the distinction between entrepreneurship and small business ownership. Eric delves into balancing aesthetics and functionality in product design, illustrating how consumer psychology impacts innovation. He also recounts a personal story about fostering joy through creativity, highlighting the importance of maintaining childlike wonder in adult projects.
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Outsider Advantage
- Established companies often miss societal changes due to their focus on existing models.
- Outsiders have a better chance to disrupt because they view categories with fresh eyes.
The Power of Naivete
- Naivete can be a superpower for entrepreneurs, enabling them to pursue audacious goals.
- Asking for things you don't know you can get can lead to unexpected success.
Reinventing the Creative Process
- Simon Sinek had to reinvent his writing process for each book because prior methods didn't work.
- He discovered that his in-flight writing system for his first book didn't work for his second one.