Invention is Reinvention with entrepreneur Eric Ryan
A Bit of Optimism
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Reinventing Brands and Creativity
This chapter explores the reinvention of brands and products, emphasizing the importance of analyzing market categories and cultural trends. The speaker shares insights from launching Method and Ollie, discussing the potential of naivete as a driving force for innovation. They also reflect on the creative process of writing, the challenges of evolution, and the pitfalls of misinterpreting innovation in traditional markets.
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