

Emily Falk
Professor of communication, psychology, and marketing at the University of Pennsylvania. Vice Dean of the Annenberg School of Communication and director of the Communication Neuroscience Lab.
Top 10 podcasts with Emily Falk
Ranked by the Snipd community

351 snips
Jul 15, 2025 • 26min
216. Wired for Words: A Neuroscientist’s Guide to Influence
Emily Falk, a renowned professor at the University of Pennsylvania, dives into the fascinating intersection of neuroscience and communication. She discusses the 'social relevance system' in our brains, explaining how understanding audience psychology is crucial for impactful messaging. Falk elaborates on the power of storytelling and 'neural synchrony' to foster empathy and shared understanding. With practical strategies, she reveals how to motivate teams and influence decisions by tapping into what resonates with others, transforming the art of persuasion into a science.

87 snips
Jul 31, 2025 • 1h 9min
WHAT WE VALUE: A Neuroscientist's Guide to Making Better Choices
Emily Falk, a neuroscientist at the University of Pennsylvania, dives into the intricacies of our brain's value calculations. She discusses how understanding these subconscious processes can help bridge the gap between our desired selves and our daily choices. Falk explores the powerful influence social norms have on our behaviors and self-perception, and shares insights on using accountability partners to boost motivation. She emphasizes the importance of mindfulness and values affirmation to align our actions with core beliefs, fostering both personal growth and community empathy.

72 snips
Apr 17, 2025 • 35min
How to hack your brain to make better decisions
Emily Falk, a neuroscientist and professor at the University of Pennsylvania, dives into how our brains guide decision-making. She explores how different brain regions influence our choices and the balance between short-term versus long-term rewards. Falk discusses the power of self-perception and social influences on our decisions, revealing the role of peer pressure and cultural norms. The conversation includes strategies like temptation bundling to enhance decision-making and align actions with personal values.

26 snips
Jun 18, 2025 • 1h 3min
What We Value: How Your Brain Really Chooses with Emily Falk
In this engaging discussion, neuroscientist Emily Falk, a professor at the University of Pennsylvania and author of 'What We Value', reveals how our brains dictate our choices. She explains the three systems shaping decisions: value, self-relevance, and social-relevance. With personal anecdotes, Emily illustrates how these systems influence interactions, like why her son valued a handwritten certificate over money. The episode also uncovers how social media impacts our reward perceptions and highlights the power of storytelling in driving behavior change.

18 snips
May 27, 2025 • 17min
The Neuroscience of Choice and Change
Emily Falk, a Professor at the University of Pennsylvania, explores the intriguing relationship between neuroscience and our everyday choices. She reveals how our brain's social relevance system influences decisions, shaping our interactions and sense of belonging. Falk emphasizes the importance of self-awareness in decision-making and discusses how our identities and social contexts play crucial roles in the choices we make. By understanding these dynamics, she offers insights on how to align choices with personal values for a more fulfilling life.

15 snips
Apr 10, 2025 • 1h 4min
Dr. Emily Falk on How to Rewire Your Brain for Better Choices | EP 596
Dr. Emily Falk, a leading neuroscientist and expert in behavior change, shares profound insights on how our brains make choices. She discusses the intricate 'value calculator' that often favors short-term rewards and highlights the importance of understanding self-transcendent values like compassion and purpose. Falk also explores the psychological impact of feeling insignificant, or 'anti-mattering,' and how fostering connection and empathy towards our future selves can lead to meaningful behavior changes and a more fulfilling life.

13 snips
Jun 16, 2025 • 42min
1067: Better Decisions through Neuroscience with Emily Falk
Emily Falk, a leading expert in communication and neuroscience from the University of Pennsylvania, shares insights on decision-making and behavior change. She discusses how our brains evaluate choices based on past experiences and emotions, and uncovers a belief that limits our potential. Falk emphasizes the importance of aligning our identity with desired behaviors and offers practical strategies for fostering joy and community in making healthier choices. Tune in to learn how to navigate decisions more purposefully and effectively.

May 26, 2025 • 1h 23min
The Top Reason You Make Bad Decisions - And How to Stop | Emily Falk
Emily Falk, a neuroscientist and professor at the University of Pennsylvania, dives into the fascinating world of decision-making. She discusses how our brains value information, from seemingly trivial choices to serious social interactions. Falk explains the interplay of emotional and rational factors in shaping our decisions and emphasizes the importance of reducing defensiveness for better communication. The conversation also touches on how music and shared experiences can enhance social relevance and strengthen connections in both personal and professional settings.

Sep 8, 2025 • 53min
Winning the Battle Against Yourself
Emily Falk, a psychologist and neuroscientist from the University of Pennsylvania, explores the intriguing battle between intention and action. She discusses why our subconscious often sabotages our goals, from diet choices to spending habits. Falk shares humorous anecdotes about temptations we all face. She delves into the brain's decision-making, revealing how short-term rewards clash with long-term benefits. Additionally, she highlights how social influences shape our self-perception and the struggle for personal change.

Apr 10, 2025 • 42min
487. What We Value
In this discussion, Emily Falk, a professor at the University of Pennsylvania and expert in behavior change, reveals the complex layers of value beyond money. She discusses how self-relevance and social relevance shape our choices, influencing personal behavior and the spread of ideas. Through compelling examples, including the inspiring journey of NBA player Ernie Grunfeld, she emphasizes the importance of effective framing in communication. Listeners also learn strategies to reduce defensiveness, fostering openness in decision-making and improving relationships.