In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
Ever wonder why you choose an orange over an apple, or why your grandmother's feedback hits differently than a stranger's opinion? Meet Emily Falk, pioneering neuroscientist and author of What We Value, who reveals how we can transform our relationship with daily decisions by thinking like scientists about our own minds. Emily breaks down three brain systems that drive every choice we make: our value system (the final decision maker), our self-relevance system (what's "me" vs "not me"), and our social-relevance system (understanding what others think and feel). She shares personal stories about optimizing time with her 100-year-old grandmother and why her son preferred a handwritten certificate over money as a reward. We explore how social media influencers actually rewire our brain's reward calculations, why stories work better than facts for changing behavior, and how understanding these systems opens pathways to more purposeful choices and stronger influence with others.
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Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.
With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.
Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.
Episodes of Remarkable People organized by topic: https://bit.ly/rptopology
Listen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**
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Guy Kawasaki's Remarkable People 
