The Next Big Idea WHAT WE VALUE: A Neuroscientist's Guide to Making Better Choices
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Jul 31, 2025 
Emily Falk, a neuroscientist at the University of Pennsylvania, dives into the intricacies of our brain's value calculations. She discusses how understanding these subconscious processes can help bridge the gap between our desired selves and our daily choices. Falk explores the powerful influence social norms have on our behaviors and self-perception, and shares insights on using accountability partners to boost motivation. She emphasizes the importance of mindfulness and values affirmation to align our actions with core beliefs, fostering both personal growth and community empathy.
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Balancing Family and Work
- Emily Falk shares a personal story about balancing time between work and spending meaningful moments with her grandmother.
- She overcame initial resistance to find ways to deepen their connection despite a busy schedule.
Scientific Meaning of Value
- Neuroscientific value means calculating what's rewarding now, not just moral values.
- Our brain weighs expected rewards including social factors to guide daily choices.
Nudging Choices Via Environment
- Change habits by reducing obstacles and reframing actions positively, like biking instead of stressing about driving.
- Small adjustments can shift value calculations toward choices aligned with personal values.
