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WHAT WE VALUE: A Neuroscientist's Guide to Making Better Choices

The Next Big Idea

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Navigating Decisions and Self-Identity

This chapter delves into the intersection of neuroscience and decision-making, emphasizing how understanding our brain's processes can lead to better choices and personal fulfillment. The discussion highlights the complexities of aligning daily decisions with core values while managing personal and professional responsibilities, reinforced by personal anecdotes and practical insights. By exploring the influence of social dynamics on self-perception, the chapter illustrates how incremental changes in behavior can lead to significant transformations in identity and self-understanding.

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