Chris Bryant, Director of Bryant Research, discusses the urgency of transitioning to alternative protein sources to benefit animals and the planet. He emphasizes the importance of social science and market research in promoting meat reduction. The episode highlights the challenges faced by farmers and the massive efforts needed to address the impact of industrial farming.

Chris Bryant, author of James and John: A True Story of Prejudice and Murder, explores the lives and tragic fate of the last two men executed for homosexuality in Britain. The podcast delves into the moral panic and taboo surrounding homosexuality in early 19th century Britain, discusses the influence of legal reform and the intersection of class and homosexuality in the criminal justice system, and explores the ongoing relevance of historical persecution of homosexuals.

Shadow Minister for Creative Industries and Digital, Secretary of State for Wales, Executive Europe Editor, classical singer, and Plaid Cymru Westminster leader discuss controversies surrounding the home secretary's accusations, biases in policing protests, controversy surrounding a government official, breaking the ministerial code, British figure's writing and oil extraction in the North Sea, government response to climate change and energy security, and the implementation of a 20 mph speed limit in Wales.

Chris Bryant, founder of Bryant Research, a leader in alt-protein research, dives into the evolving trends in alternative proteins. He discusses consumer motivations behind plant-based diets, from animal welfare to environmental concerns. Bryant sheds light on Brexit's repercussions for the UK meat industry and changing consumer attitudes. He emphasizes the importance of unbiased market research and innovative strategies for promoting plant-based alternatives. The conversation also touches on transparency in labeling and the role of public policy in fostering a sustainable food future.

Chris Bryant, a social scientist and director of Bryant Research, discusses the importance of social science in shaping better food choices in the alternative protein industry. They explore reasons behind hesitations towards cultured meat and provide advice on entering the industry.