Cultivating Careers in Alternative Proteins Podcast
Ep. 18 - Chris Bryant (Alternative Proteins Social Scientist)
Apr 3, 2023
Chris Bryant, a social scientist and director of Bryant Research, discusses the importance of social science in shaping better food choices in the alternative protein industry. They explore reasons behind hesitations towards cultured meat and provide advice on entering the industry.
26:59
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Quick takeaways
- Understanding individuals' preferences is crucial for successful product development in the alternative protein industry.
- Social science plays a vital role in shaping better food choices and addressing cultural differences in the alternative protein industry.
Deep dives
The Importance of Social Science in the Alternative Protein Industry
In this episode, the speaker discusses the key role that social science plays in the development of the alternative protein industry. They explore how social science can contribute to the industry's growth and address topics such as transitioning from academia to the industry, perceptions of alternative proteins, and cultural differences. The speaker emphasizes the significance of understanding individuals' preferences and how they impact the success of alternative protein products.
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