Ep. 18 - Chris Bryant (Alternative Proteins Social Scientist)
Apr 3, 2023
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Chris Bryant, a social scientist and director of Bryant Research, discusses the importance of social science in shaping better food choices in the alternative protein industry. They explore reasons behind hesitations towards cultured meat and provide advice on entering the industry.
Understanding individuals' preferences is crucial for successful product development in the alternative protein industry.
Social science plays a vital role in shaping better food choices and addressing cultural differences in the alternative protein industry.
Deep dives
The Importance of Social Science in the Alternative Protein Industry
In this episode, the speaker discusses the key role that social science plays in the development of the alternative protein industry. They explore how social science can contribute to the industry's growth and address topics such as transitioning from academia to the industry, perceptions of alternative proteins, and cultural differences. The speaker emphasizes the significance of understanding individuals' preferences and how they impact the success of alternative protein products.
Personal Journey and Motivation to Pursue a Career in the Alternative Protein Industry
The speaker shares their personal journey and motivation to work in the alternative protein industry. They discuss their transition from being a vegetarian to a vegan and the realization that many people struggle with giving up meat. They express the importance of developing meat alternatives and improving their quality to facilitate a smoother transition. Their passion for animal welfare and sustainability drives their commitment to the mission of the alternative protein industry.
Skills Needed and Advice for a Career in the Alternative Protein Industry
The speaker provides insights on the skills required for a career in the alternative protein industry. They emphasize the value of quantitative research skills, writing abilities, and effective communication. Additionally, they encourage individuals to take initiative, create opportunities for themselves, and be persistent in pursuing their goals. They also highlight the importance of understanding individuals' preferences, especially in terms of age and dietary choices, for successful product development and market penetration.
Chris Bryant is the Director of Bryant Research, a research organization based in the United Kingdom, which focuses on shaping better food choices through social science. Chris has a BA in Business Management, a Masters of Science in Policy Research, and a PhD in Energy, Environment, and Resilience. Chris was also the Director of Social Sciences for the Cellular Agriculture Society and currently co-organizes the Research to End Consumption of Animal Products (RECAP) Group. Taking on the responsibilities of the job you want to have is the advice that Chris has for job seekers in the alternative protein industry.
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This episode is sponsored by Tälist, a service providing talent solutions specifically focused on the alternative protein industry. To learn more, you should connect with the founder, Pia Voltz, on LinkedIn.
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