The Philosophy of Bryant Research

Bryant Research was established by Chris Bryant as he completed his PhD in 2020, initially consulting for alternative protein companies and animal welfare organizations. The organization's philosophy emphasizes advancing the protein transition without the primary aim to maximize profit, instead focusing on supporting models beneficial to animal welfare. They conduct extensive consumer and market research to understand and encourage consumer acceptance of alternative proteins. Their goal aligns closely with assisting companies in effectively marketing these products and positioning them to appeal more positively to consumers.