Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming.
The company finding answers to big alt-protein questions - Bryant Research
Oct 31, 2023
Chris Bryant, founder of Bryant Research, a leader in alt-protein research, dives into the evolving trends in alternative proteins. He discusses consumer motivations behind plant-based diets, from animal welfare to environmental concerns. Bryant sheds light on Brexit's repercussions for the UK meat industry and changing consumer attitudes. He emphasizes the importance of unbiased market research and innovative strategies for promoting plant-based alternatives. The conversation also touches on transparency in labeling and the role of public policy in fostering a sustainable food future.
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Quick takeaways
- Bryant Research focuses on supporting animal welfare through alternative protein solutions without prioritizing profit maximization, emphasizing ethical considerations in market strategies.
- Recent consumer trends in the UK show a significant shift towards plant-based diets driven by factors like animal welfare awareness and improved alternative protein options.
Deep dives
The Philosophy of Bryant Research
Bryant Research was established by Chris Bryant as he completed his PhD in 2020, initially consulting for alternative protein companies and animal welfare organizations. The organization's philosophy emphasizes advancing the protein transition without the primary aim to maximize profit, instead focusing on supporting models beneficial to animal welfare. They conduct extensive consumer and market research to understand and encourage consumer acceptance of alternative proteins. Their goal aligns closely with assisting companies in effectively marketing these products and positioning them to appeal more positively to consumers.
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