Caroline Johnson, Director and co-founder of The Business Model Company, discusses the need for media agencies to shift from time-based charges to outcome-based models. She emphasizes the importance of agencies repositioning themselves as consultants and providing value through results rather than hours worked. The podcast explores leadership challenges in business model transformation, the impact of outdated charging systems on talent and client partnerships, and the shift towards project-based and AI-driven models in the media industry.

Caroline Johnson, Co-Founder of The Business Model Company, specializes in transforming business models for creative agencies. She dives into the pitfalls of the 'all-you-can-eat buffet' service model and advocates for a shift towards value-driven strategies. Caroline emphasizes the blend of creativity with commercial thinking to foster innovation. She also discusses the importance of leadership commitment in embracing change and offers practical insights on client engagement and rethinking pricing to enhance agency value.

Caroline Johnson discusses the importance of agency innovation from a client's perspective, emphasizing the need for sustainable marketing models. The podcast explores challenges in the creative industry's commercial model and advocates for agencies to elevate value by shifting towards consultancy and transparency in commercial discussions.

Caroline Johnson, The Business Model Company cofounder, discusses agency model innovation, emphasizing the need for new business models to drive commercial success and value creation for clients. Topics include transforming agency business models, challenges in marketing procurement relationships, rethinking agency pitching processes, and innovating revenue strategies for sustainable growth.

Discussing the shift towards value pricing and the importance of changing belief systems in businesses. Exploring hybrid revenue models, top-down program development, and the impact on client engagement. Insights on challenges in business transformation and enhancing business value through strategic separation of capabilities. Highlighting successful client-firm partnerships and the necessity of evolving towards more efficient, transparent engagements.