

Should agencies scrap time-based charges? With The Business Model's Caroline Johnson
13 snips Apr 2, 2024
Caroline Johnson, Director and co-founder of The Business Model Company, discusses the need for media agencies to shift from time-based charges to outcome-based models. She emphasizes the importance of agencies repositioning themselves as consultants and providing value through results rather than hours worked. The podcast explores leadership challenges in business model transformation, the impact of outdated charging systems on talent and client partnerships, and the shift towards project-based and AI-driven models in the media industry.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
Insights on Business Model Transformation and Leadership Challenges
03:34 • 3min
Challenges of Agency Models in the Media Industry
06:21 • 6min
Revolutionizing Media Agency Business Practices for Value Creation
12:18 • 2min
Evolving Agency Models with AI and Client-Centric Approach
14:26 • 29min
Insights on Agency Value and Passion for the Media Industry
43:11 • 5min