The Media Leader Podcast

Should agencies scrap time-based charges? With The Business Model's Caroline Johnson

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Apr 2, 2024
Caroline Johnson, Director and co-founder of The Business Model Company, discusses the need for media agencies to shift from time-based charges to outcome-based models. She emphasizes the importance of agencies repositioning themselves as consultants and providing value through results rather than hours worked. The podcast explores leadership challenges in business model transformation, the impact of outdated charging systems on talent and client partnerships, and the shift towards project-based and AI-driven models in the media industry.
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