Should agencies scrap time-based charges? With The Business Model's Caroline Johnson
The Media Leader Podcast
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Evolving Agency Models with AI and Client-Centric Approach
This chapter delves into how agencies are shifting towards technology-driven models, emphasizing differentiation through proprietary tech tools and AI. It discusses challenges in transitioning from traditional to new models, aligning with client needs, and overcoming inertia to innovate in the industry. The conversation highlights the importance of adapting to AI, offering tailored solutions, and redefining business models for sustainable growth.
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