20% - The Marketing Procurement Podcast This is Unsustainable w/ Caroline Johnson
Nov 15, 2023
Caroline Johnson discusses the importance of agency innovation from a client's perspective, emphasizing the need for sustainable marketing models. The podcast explores challenges in the creative industry's commercial model and advocates for agencies to elevate value by shifting towards consultancy and transparency in commercial discussions.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Exploring Client Transformation and Aligning Business Models for Creativity
02:01 • 2min
Building Sustainable Marketing Operational Models for Brands and Advertisers
04:21 • 4min
Exploring the Creative Industry's Value Proposition and Commercial Model
08:38 • 3min
Transforming Agency Models for Sustainability and Value Creation
12:02 • 20min
Elevating Value: Transforming Agency-Client Dynamics
31:40 • 16min