Exploring the Creative Industry's Value Proposition and Commercial Model

The Business Model Company cofounder Caroline Johnson is 20%’s first return guest and in this episode Caroline, Blair and Leah pick up where they left off in their last conversation on business model innovation among agencies. This time they view it from the client’s perspective, exploring why agency innovation is vital for clients and for the future of marketing services itself.

• Win Without Pitching
• Blair's Twitter
• Blair's Linkedin
• The ICA
• Leah's Linkedin
• The ICA's Linkedin
• The Business Model Company
• Caroline’s Linkedin
• WFA & MediaSense Future of Media Agency Models Report
• Quantifying The Value of Pricing