20% - The Marketing Procurement Podcast cover image

This is Unsustainable w/ Caroline Johnson

20% - The Marketing Procurement Podcast

00:00

Exploring Client Transformation and Aligning Business Models for Creativity

Exploring the importance of client perspective in agency dealings, the chapter discusses designing new models for agencies and global brands to ensure a fit-for-purpose business and commercial model that boosts creativity.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app