

Agency Model Innovation w/ Caroline Johnson
Sep 20, 2023
Caroline Johnson, The Business Model Company cofounder, discusses agency model innovation, emphasizing the need for new business models to drive commercial success and value creation for clients. Topics include transforming agency business models, challenges in marketing procurement relationships, rethinking agency pitching processes, and innovating revenue strategies for sustainable growth.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Navigating Transformation in Creative Agencies
02:11 • 27min
Implementing Authenticity in Business Model Innovation
28:41 • 3min
Challenges of Outdated Reciprocal Relationships in Marketing Procurement
31:16 • 2min
Rethinking Agency Pitching in the Industry
33:36 • 6min
Innovating Agency Models and Revenue Strategies
39:21 • 8min